Meeting booking
What is meeting booking? Meeting booking is a fundamental part of the sales process for any business. As digitalization has made its way into the sales scene, many salespeople have started to de-prioritize meeting booking as it may no longer seem very relevant and can also be seen as time-consuming in an otherwise busy day. But the meeting between you and your potential [...]
Account based marketing
What is account based marketing? Account based marketing (often abbreviated ABM and also known as just account marketing) has been something of a buzzword in online marketing over the past few years. Especially in B2B, but it can now also be relevant in B2C commerce. In short, account based marketing is a marketing strategy that concentrates resources [...]
Digital leads
What is a digital lead? In online marketing, we talk a lot about leads. In short, a lead can be defined as a person or company that has shown interest in your product or service. So how should "interest" be understood? It doesn't have to be in the literal sense, but can be very indirect. For example, a lead can [...]
Sales strategy
What is a sales strategy? A sales strategy can be defined as a plan to position and sell your product or service to potential leads in a way that sets you apart from your competitors. A bit of a mouthful, but when broken down into points, it's actually not that complicated. B2B sales strategy Before [...]
Matomo Analytics
What is Matomo? In short, Matomo (formerly Piwik) is an open source analytics tool that has been on the market since 2007. It comes in two different versions: cloud-based or hosted on your own servers (on-premise). Why choose Matomo? Significantly improved data basis (up to 99% better) than Google Analytics Cookieless tracking + annoying cookie pop-up banners can [...]
CPL (Cost Per Lead)
What is CPL? Cost Per Lead, often abbreviated to CPL, is a formula or model in online marketing. In short, it tells you how much it costs to acquire a new lead, i.e. a potential customer. How to calculate CPL The formula for calculating CPL is as follows: CPL = Total cost [...]
Sales outreach
What is sales outreach? In short, sales outreach means reaching out to potential new customers in the hope of landing a sale. In some cases, it can also be former customers who have gone "cold", i.e. you haven't done business with for a while and you want to re-establish contact. [...]
Sales optimization
5 tips for sales optimization Here are 5 concrete ways to optimize your sales: 1. Start with your ideal customer Many businesses don't actually have a clear picture of exactly who they are trying to sell to. That is, who their product or service is aimed at. Because even though you may well [...]
B2B lead generation
What is B2B lead generation? It's actually a threefold question. What is B2B, what is a lead and what does it mean to generate them? B2B is basically trade between companies, as opposed to when a company sells to private individuals. You can read more in the article B2B sales. A lead is a person (or in [...]
Find new customers
How do I get new customers? A new customer is, as the name suggests, a person (or company) who hasn't bought anything from you before. It may seem obvious, but the difference between new and existing customers is important to emphasize. Getting a sale from an existing or previous customer is significantly different (and most often [...]
