What is GA4 (Google Analytics 4)?
Google Analytics 4 is the latest version of Google Analytics. GA4 uses machine learning (AI) to provide better and more accurate data quality. However, GA4 is very different in reporting and user interface compared to the old version and therefore requires some getting used to.
Why should you migrate to GA4?
Data collected via Google Universal is not possible to transfer to GA4 as your data will be lost in 2023.
If you do not yet have a complete GA4 setup, you risk losing business-critical and historical data - in addition, you will not be able to compare data from the previous year from the day Google Analytics Universal is phased out. So it's important to set up an alternative as soon as possible to avoid losing too much data.
Advantages of GA4?
- GA4 focuses much more on cookies and privacy. That's why GA4 helps you comply with GDPR regulations when collecting personal data.
- Machine learning is the backbone of GA4. This means GA4 easily adapts to a future with or without cookies.
- Due to GA4's new machine learning, data quality has been greatly improved.
Avoid being left without data in 2023. Have god time to learn the new Google Analytics 4
Get help with GA4 migration for less than a penny
We review your current setup and prepare a migration plan with an estimate for full migration or setup of GA4. Here we look at, among other things:
- Which reports and custom dimensions to transfer
- Which reports to set up
- Other relevant parameters (varies from customer to customer)
- Whether GA4 is configured correctly and receiving data (if you already have GA4 set up)
- Whether events and conversion points are set up correctly
- Extent of customization in GTM if you use it (if you use GTM)
- Whether your cookie setup complies with the rules
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Other tracking related needs
If you have other needs or questions in relation to tracking such as server side tagging, setting up dashboards, etc. contact us here
