Professional events
Courses & webinars
Join our courses and webinars and get inspiration for your marketing strategy. Whether your field is B2B, B2C or e-commerce, you can gain new knowledge and inspiration about SEO, Google Ads, SoMe, Lead generation, Marketing automation, AI and much more.
We keep you up to date with the latest digital knowledge and professionalize your company's work with SEO, Google Ads, SoMe, lead generation, marketing automation, AI and much more. Check out our current events below and join our courses and webinars hosted by leading industry specialists.
Courses and webinars
Current professional events
ON-DEMAND WEBINAR
On-demand webinars
On this page you can watch and re-watch various webinars we have held in the past. During the different webinars we dive into emerging topics that can strengthen your knowledge in relevant areas
The fatal click
On-demand
Today, the digital landscape has become more complex due to technical challenges, new regulations and restrictions. As a result, it's easier than ever to get caught breaking the rules. Perhaps there's an employee from the Swedish bank Avanza right now with very red ears after activating Facebook's automatic advanced matching. It cost them 15 million Swedish kronor.
Dynamic Prompt Engineering
On-demand
Discover the importance of Dynamic Prompt Engineering in your work with Generative AI. Generative AI offers a unique opportunity for businesses and marketing professionals to create more personalized and engaging content that speaks directly to the target audience. One of the techniques that can help you master this is dynamic prompt engineering.
How to win with customer journey mapping in 2024
On-demand
In a digital world where websites are either flooded with content or desperately seeking it, fine-tuning the balance between searches and content is key to success. If you want to win with SEO in 2024, you need to match your prospects' searches with your content. But how do you do that? The answer is customer journey mapping!
The future of marketing: Become an expert in Google Consent Mode V2 and Advanced Analytics
On-demand
In this on-demand webinar, our Head of CRO and Tracking, Alexander Kobberø, will dive into the latest digital trends and tools that will revolutionize your online marketing! Alexander will primarily focus on Google Consent Mode V2, which is a crucial update for anyone using Google Ads, among other things.
SEO in 2024: Trends and tendencies
On-demand
In an intensely competitive digital world, it's important to stay on top of the latest trends and technologies. In this on-demand webinar, Christopher Hofman Laursen will give you access to invaluable tools and up-to-date knowledge that will help you strengthen your SEO strategy in 2024.
Long live the silo: How to break down silos in marketing
On-demand
In this on-demand webinar, our Partner & Head of Paid Peter Hilborg and our Inbound Marketing Consultant Mads Toft, will unfold practical strategies to strengthen the collaboration between sales and marketing and take the first step towards breaking down the classic silos between the departments.
Gamification in practice: Build effective campaigns offline & online
On-demand
In this on-demand webinar, our Partner and Head of Inbound Marketing, Philip Tovborg, and our Graphics, Video and Paid Social Specialist, Helena Eskildsen, will equip both marketing managers and specialists with the tools and knowledge needed to implement gamification in their marketing plans. They will dive into the essence of gamification and its potential in both B2C and B2B contexts.
Google Ads and AI: When will the specialist become redundant?
On-demand
As always, Google and Google Ads are constantly changing. Specialists are experiencing less control, keywordless search has become a reality and GPTs have entered the market.
What are GPTs? And how do you use ChatGPT now?
On-demand
This on-demand webinar sheds light on the question: "What are GPTs?". The experts, Torbjørn Flensted, Ian Rosenfeldt and Christopher Hofman Laursen, dive into ChatGPT's features and its potential applications in the business world - a must-watch for anyone who wants to understand how ChatGPT can revolutionize digital strategies and business processes.
5 campaign killers on Meta - and tips to combat them
On-demand
In this on-demand webinar, our Head of Social Josephine Ludvigsen will introduce you to 5 things that are particularly important to keep an eye on when running campaigns in Meta Ads Manager (aka Facebook & Instagram's ad account). Because even if the campaigns seem to be performing well, there may be little things that have sidetracked them - maybe even without you ever realizing it.
SEO & AI - GPT Vision, Advanced Data Analysis and SEO.ai
On-demand
In the digital world, change is the only constant. Three experts Torbjørn Flensted, Anders Houlberg and Christopher Hofman Laursen take the pulse of where the field of SEO and AI has moved in the past year.
How Anew Sleep went from 0 to 10,000 organic visitors
On-demand
Ready to take your company's SEO strategy to the next level? Dive into an in-depth session where we share the secrets behind Anew Sleep's impressive organic visitor growth.
Why creative is crucial to the success of your ad
On-demand
In this on-demand webinar, Helena Eskildsen will dive into why graphics are so important and how they interact with the media you advertise on. Learn about best practices for creatives and gain insight into the latest data that emphasizes the importance of graphics in advertising. With changing media platforms and constant evolution in digital marketing, it's more important than ever to understand how to best communicate visually with your target audience.
Cookie chaos: 97% of all companies are currently breaking the law - Are you?
On-demand
In this on-demand webinar, Alexander Kobberø will teach you how to navigate the cookie jungle. He will take you on an informative journey, focusing on the recent landmark study that revealed that 97% of Danish websites send personal data to third-party services without consent.
Bullshit and agency selection: How to choose the right agency?
On-demand
In this on-demand webinar, Peter Halling Hilborg will talk about choosing an agency and what to keep in mind when choosing a new agency partner.
What is the real value of SEO?
On-demand
In a world where technology is constantly evolving, SEO faces new challenges and opportunities. Andrew Holland, Director of SEO at JABH, delves into how SEO can be measured and valued more effectively in the marketing landscape. He argues that SEO's true value lies in its ability to increase a company's physical and mental accessibility in search engines. This makes it a critical component of any marketing strategy.
How to use plugins in ChatGPT like a superhero
On-demand
ChatGPT, one of the most advanced chatbots on the market, now has the opportunity to get even better with the use of plugins. These plugins can enhance ChatGPT's functionality and make it more versatile. Imagine having a bot that not only responds based on its training, but can also pull real-time information from the web!
The recipe for ChatGPT SUPER prompts
On-demand
Unhappy with your output in ChatGPT? Get superhero powers with next level prompting in ChatGPT with InboundCPH's new SUPER framework.
Santi & Christopher build a B2B customer journey map for whistleblowing
On-demand
Head of SEO, Christopher Hofman Laursen, together with Santi Roc Castells, Director of Marketing at Cookie Information, uncover search intent on Google for whistleblowing.
Learn how to build effective customer journey maps using Google user data
On-demand
In this on-demand webinar, Christopher Hofman Laursen teaches you how to build customer journey maps and offers advice.
"The Customer Journey Mapping Method" - Learn to understand users and win on Google!
On-demand
Christopher Hofman Laursen introduces you to the customer journey mapping methodology and why it is important for understanding users.
Thomas and Christopher build a customer journey map for "port wine"
On-demand
Head of SEO, Christopher Hofman Laursen and Thomas Birch, Founder and CEO of Greatwine, build a customer journey map for "port wine"
SEO & AI - How to build ChatGPT prompts
On-demand
Henning Madsen and Christopher Laursen show you how to build ChatGPT prompts that win on Google
How to build ChatGPT prompts like a superhero!
On-demand
Head of SEO, Christopher Hofman, reviews examples of super-prompts for ChatGPT that we work with at InboundCPH.
The future of SEO: Leverage AI to dominate search engines
On-demand
Henning Madsen and Christopher Laursen explain AI and how you can use it to dominate search engines and your SEO strategy in general
Get ready for GA4 - avoid losing data in the automatic migration
On-demand
Alexander Kobberø explains GA4 and how you can legally still use it. He discusses how to avoid the automatic migration and gives you tips and tricks for other tracking options
Video advertising on TikTok, Meta, LinkedIn & YouTube in 2023
On-demand
Peter Halling Hilborg and Josephine Ludvigsen explain the advertising opportunities in 2023 on social media and how to choose the right platform
Video advertising in 2023
On-demand
Peter Halling Hilborg explains video advertising in 2023 and why you should use this channel in your marketing
Learn how to track and analyze data in Google Ads and Meta
On-demand
Alexander Kobberø explains how you can lead your digital marketing department to success based on data.
SEO in 2023: Trends and tendencies
On-demand
Head of SEO Henning Madsen presents you with the latest and most relevant methods and strategies for SEO in 2023. He dives into AI generated content, content dept and topic clustering as well as analytics and recommendations.
Search Intents & Micro Intents
On-demand
Companies are creating too few pages with too broad content that doesn't cover the specific search intent. In this on-demand webinar, Head of SEO, Christopher Hofman and Olaf Kopp, Head of SEO at Aufgesang, focus on micro intents on Google.
Christopher and Ture build a customer journey map for "backup service"
On-demand
The two experts identify different touchpoints within Atea's backup service solution using Google Data.
How will AI affect Google search results?
On-demand webinar
AI-generated answers are moving into Google search results. But what will the new search experience be like? And what should we do about SEO? In this on-demand webinar, our Head of SEO, Christopher Hofman, and SEO consultant Søren Riisager focus on how AI will affect Google search results.
7 tips for building customer journeys in 2023
On-demand webinar
Our Head of SEO, Christopher Hofman, delves into the latest insights on digital customer journeys in 2023.
Gamification is no longer just for B2C
On-demand
Nikolaj F. Skarbye from Scratcher and Henning Madsen share their experiences on Gamification in B2B marketing.
SEO - Learn more about customer journey mapping
On-demand
Join Christopher Hofman Laursen and Kristian Larsen, CMO at Anew Sleep, as they build a customer journey map for "gravity sleep".
SEO & AI: Auto-GPT, Baby AGI & Google Magic
On-demand
We focus on new features like Auto-GPT and other AI features that you can use in your battle to own traffic on Google (and Bing).
How to create great content across the B2B customer journey
On-demand
Content production can be a complex discipline to navigate. What seems to work yesterday doesn't necessarily work today. In the past, quantity and variance were key, but today relevance and quality are more important than ever.
SEO - SEM Synergies: Making the most of the interaction
On-demand
The webinar will give you an insight into how the two disciplines affect each other and which buttons you can push to achieve better click-through rates and more relevant traffic.
B2C SEO strategy in a recession
On-demand
In this B2C SEO webinar, Henning Madsen tackles the hard facts and explains why SEO is an essential part of an agile marketing budget in the modern world.
Dynamic marketing
On-demand
The idea behind Dynamic Marketing is to capture demand when it's there and where it's most likely to convert. Watch our webinar and learn how to get the most out of your advertising dollars using Dynamic Marketing.
How to turn data into business insights in Google Analytics
On-demand
This webinar is for those who want to understand how to turn data into business strategy and create value based on the right data.
The best SEO hacks for your content strategy
On-demand
This webinar is aimed at both seasoned content marketers and those looking for inspiration on how to get started with an insight-driven content strategy.
SEO strategy for B2B in 2022
On-demand
In this Inbound Masterclass, Henning tackles Business to Business and explains why SEO is an essential part of a modern B2B media budget.
How to sharpen your digital B2B growth journey in 2022
On-demand
Download our webinar and kickstart your digital growth journey. Create the best business conditions to execute your strategy across channels and markets.
SEO strategy 2021 for B2B & B2C
On-demand
Gives you the opportunity to travel with Henning Madsen into the world of SEO, where you gain a strategic understanding of Google as a sales channel.
Operational SEO webinar
On-demand
This webinar is for those who already have a good grasp of SEO but lack concrete knowledge on how to take your SEO efforts to the next level.
We thrive on good relationships
What participants say
" Super important and exciting communication of the focus areas I need to prioritize. At Berlingske, we are experiencing increasing demands from our advertisers, and by strengthening our SEO efforts, we can ensure them a higher return on their campaigns. "
Julie Brix
Sales Manager
" Professionally solid seminar. Easy to understand communication and good metaphors. Thank you for taking the time to answer questions - and for keeping the number of participants at a level that ensured that there was room for immersion and interaction. "
Arne Stentoft
Partners
" Super seminar at eye level with a good progression. The new study showing when it makes sense for us to address SEO so that efforts are properly prioritized and profitability is highest was very interesting. "
Christian G.
Managing Director
Business insights
Knowledge for growth
Gain more knowledge and insight into your digital business so you can plan and prioritize your company's Google Marketing efforts on an informed and qualified knowledge base.
Business Case
Learn about your financial gain from investing in Google.
Dashboard guide
Learn how you can visualize your data.
Migration book
Learn how to relaunch a website without losing visibility.
Consultation
Get sparring and advice from our subject matter experts.
SEO book
Learn how to achieve success with your SEO efforts.
Marketing analysis
Get insights into the most effective online marketing channels.
Get in touch with us
Do you need help with your Digital Marketing efforts or are you considering whether it makes sense for your company to focus on digital marketing? Contact Henning Madsen for a dialog about your project.
