Santi & Christopher build a B2B customer journey map for whistleblowing
Santi & Christopher build a B2B customer journey map for "Whistleblowing" Does your company have a whistleblowing program? And if you were in the market for a solution, how would you search Google? Find out in this on-demand webinar where Christopher Hofman Laursen and Santi Roc Castells, Director of Marketing at Cookie Information, together [...]
"The Customer Journey Mapping Method" - Learn to understand users and win on Google!
In June, the "SEO Vibes" conference was held in Østerbro for an exclusive group. Here, Christopher Hofman Laursen introduced them to the customer journey mapping methodology, which you can now also access below. Among other things, you have the opportunity to learn: Why the customer journey mapping methodology is important to understand users and what Google really wants [...]
Thomas and Christopher build a customer journey map for "port wine"
How to build a customer journey map for "port wine"? Christopher Hofman Laursen and Thomas Birch take a closer look at Google searches for "port wine" and map the search intent - the first step in ranking #1 on the keyword. This is an important focus area in H2 for Thomas, and they take the first step towards owning the customer journey by building a [...]
Search Intents & Micro Intents
Why do companies miss micro-moments? Companies create too few pages with too broad content that doesn't cover the specific search intent: - E-com sites fail to build sub-categories (or sub-sub categories) - B2B sites focus too much on a few solution pages - Sites underestimate the opportunity to own "Vs." and "Best" searches - [...]
How to build ChatGPT prompts like a superhero!
Become a ChatGPT superhero with impressive prompts! Our Head of SEO, Christopher Hofman, goes through examples of super prompts for ChatGPT that we work with at InboundCPH - the better prompts you can build in ChatGPT, the better output you get! Watch and get new inspiration for your own prompting.
Christopher and Ture build a customer journey map for "backup service"
How can Atea own Google for backup service? The two experts identify different touchpoints within Atea's backup service solution using Google Data. If we understand the customer journey, we can expand the content so they can own an even bigger part of the conversation with their prospects. Watch and learn the customer journey mapping methodology for your business.
How will AI affect Google search results?
In this on-demand webinar, our Head of SEO, Christopher Hofman, and SEO consultant Søren Riisager focus on how AI will affect Google search results. You'll get lots of great input on the topic of "Generative AI on Google" and an in-depth understanding of where Google and SEO are heading in relation to AI. The [...]
7 tips for building customer journeys in 2023
Are you on top of your customer journey? Christopher Hofman dives into the latest research and gives you practical tips for building your company's customer journey. According to Salesforce, 76% of CEOs surveyed believe it's important for their companies to build customer journeys to ensure a frictionless experience - only 23% feel that [...]
Gamification is no longer just for B2C
Who says gamification in B2B marketing is boring? To win customers and build loyalty, interactive campaigns are a valuable tool that can help you stand out from the crowd and achieve your goals. Nikolaj F. Skarbye from Scratcher and Henning Madsen talk about Gamification in B2B marketing - answering all the [...]
SEO & AI: Auto-GPT, Baby AGI & Google Magic
Our Head of SEO, Christopher Hofman and Founder of SEO.ai Torbjørn Flensted, focus on news like Auto-GPT and other AI features that you can use in your fight to own the traffic on Google (and Bing). 5 questions to think about after watching the webinar: How can we leverage AI [...]
