Content marketing
What is content marketing? Content marketing is a broad discipline within the vast world of marketing. Here, it's a tool that can influence potential customers by pushing them forward in a buying process. In recent years, it has become increasingly popular to concentrate on this branch of marketing, but what is content marketing [...]
CLV (Customer Lifetime Value)
What is CLV? It's important for a company to know how much its customers are worth. To make that calculation, you can use Customer Lifetime Value, which indicates what the total value of a customer is. CLV is also known as customer value or customer lifetime value. Customer Lifetime Value is [...].
CAC (Customer Acquisition Cost)
What is CAC? CAC is often used by both small and large companies when calculating how much money a company spends to acquire a new customer. It's important to know your company's Customer Acquisition Cost, because as a company you can't avoid spending some money on [...]
Business Intelligence
What is business intelligence? Do you want to turn the data in your company into concrete knowledge that creates value? Then business intelligence is the way to go. But what exactly is business intelligence? Business intelligence is a term for a system that can be used to transform large parts of [...]
Segmentation
What is market segmentation? In this dictionary article, we hope to shed some light on segmentation marketing, which is a good tool to know if you are a business owner or work in a marketing department. In order to create an effective marketing strategy, you need to have a good knowledge of your target audience and [...]
Search engine optimization
What is search engine optimization? Search engine optimization is a continuous work process where you optimize your website to boost its rankings in search engines (mainly Google) so that your target audience finds your website on relevant searches that have value for your business. Search Engine Optimization (SEO for short). Google automatically indexes all websites on the internet. When a user performs a search, it returns [...].
SEO news
10 key news and trends Search engines are changing at lightning speed and the path to a top ranking is no longer the same as it once was. Strategies that were effective a few years ago don't necessarily have the same positive impact today, so you need to be ready to adapt if you want to succeed with digital [...]
Mobile search
What is mobile search? A mobile search is an internet search made from a mobile device (a smartphone or tablet). The mobile revolution is in full swing! Everyone is walking around with more computing power in their pocket than most people had on their desktop just five years ago. And more than half of Google's over 100 billion monthly [...]
Link building
What is link building? The most important factor for your visibility on Google is the quantity and quality of links from other websites to your website. An inbound link can be seen as a recommendation of your website, and links therefore give Google a strong indication of how good and relevant the website is. Links occur naturally when some of your own [...]
Internal link building
What is internal link building? Internal link building is the work of building links between pages on your website. Links between pages are called internal links. These can be menu links, image links, button links and text links in body copy. The latter are also called contextual links because they are part of a content context and they are the only ones we focus on in this [...].
