JavaScript & SEO
What is JavaScript? JavaScript is a programming language used on the vast majority of websites. All popular CMS systems such as WordPress, Joomla, Shopify and Drupal rely on JavaScript to function fully. Typically, JavaScript is used for limited interactive functions that improve the user experience on the website, but JavaScript can also be used to display content. JavaScript and SEO [...]
Webinar 2020 - what have we learned?
Digital transformation 2020 was the year of digital transformation - even for a digital agency. Webinars have become a big part of our everyday life here at InboundCPH. Since the arrival of COVID-19, we've been working to share knowledge with you. Close to 3,000 people have signed up for our SEO webinars, which have gone in-depth with [...]
65-89 year olds love e-commerce
This is how much older people shop online It's been a number of years since e-commerce became part of everyday life in Denmark. For many years, it was more or less reserved for those who followed technology and were quick to adapt to the digital world. Those days are over. Our older [...]
WHY you should go all out in Google Ads on Black Friday
Conversion rates increase significantly on Black Friday Last week we published the blog post Getting ready for Black Friday. We informed you that tactics are your most important tool and gave you some concrete tips on how to plan good tactics for your Google Marketing activities on Black Friday. In this post, I will focus exclusively on [...].
Are you giving away market share because of COVID-19?
COVID-19's impact on marketing Content marketing platform Conductor has released a new analysis examining the impact of COVID-19 on companies' marketing efforts. The analysis is based on responses from 317 marketers across a wide range of industries and segments, mainly in North America. In the survey, a whopping 65 % of all marketers say their marketing budget is being reduced as a result of COVID-19, while [...]
Growth hacking
What is Growth Hacking? Growth hacking is a relatively new field in the marketing world. The idea behind it was to help companies in their infancy achieve massive growth in a short time and on a small budget. It's no longer (exclusively) small businesses that are adopting the technique, because today the method is also used by medium-sized [...]
SEA (Search Engine Advertising)
What is SEA? SEA is a term for search engine advertising. The purpose of SEA is to get your business ahead of your competitors in search results by paying a search engine (e.g. Google) to display your page at the top of their results. This works by bidding on specific keywords that you believe will generate valuable visitors [...]
Leads
What do leads mean? There are few companies that aren't on the hunt for new leads that they work to convert into customers on a daily basis. Knowing this particular word, its meaning and how to work with collecting leads can benefit you and your business greatly. Let's start with the meaning... [...]
LTV (Life Time Value)
What does LTV mean? Customer LTV (life time value) is about looking at how much profit your company makes from each customer - throughout the customer's "lifetime". Your customer lifetime value is measured by the total profit from the first time your customer places an order in your store to the last time your customer buys from you.
CPA (Cost Per Acquisition)
What is CPA? CPA is a payment model used in online marketing where you pay for the number of actions and not the actual traffic on the website. Cost Per Acquisition gives you insight into what you pay when a visitor through an ad takes a desired action on your website (also known as conversion). It [...]
