Content optimization
What is content? Content is everything a user can see on your website. It can be text, images, graphics, audio clips, videos, interactive tools and much more. Content is also the way in which content is divided, connected and put together on the website. In other words, it is also the structural choices behind the presentation of the content. [...]
Mobile friendliness
What is mobile-friendliness? Mobile-friendliness is the usability of your website on mobile devices (smartphones and tablets). It affects both user behavior on your website and your website's ranking on mobile searches. That's why it's important, not least for your SEO efforts, that you work with mobile optimization of your website. The number of mobile searches (searches from [...]
Technical SEO
What is technical SEO? Technical SEO (also called platform optimization) is the work of optimizing the technical platform behind your website. The prerequisite for successful SEO is that there are no technical errors and inconsistencies in your platform that degrade the quality of your website and prevent Google from indexing all or parts of your website. Many companies [...]
SEO strategy
What is an SEO strategy? SEO strategy is about how you get from your current position to the position you want to occupy in the future. It's the action plan that aims towards a future goal and serves as a fixed point of reference for all employees and partners involved in the process. The purpose of the strategy is to make the right decisions so that [...]
Marketing mix
What is marketing mix? The combination of marketing channels in your marketing efforts is called your marketing mix. It's important that you continuously consider both the prioritization and synergy between the channels you invest your time and money in so that you use your resources appropriately. There are three basic types of marketing channels: Paid media - channels you pay [...]
Myths about SEO
Search engine optimization has changed a lot in recent years. Google has rolled out one major update after another, and each time, the criteria for ranking well in search results has changed slightly. SEO is not the same as it was just a few years ago, so it's no wonder that there are [...]
Title Tag
What is a Title Tag? A Title Tag (also called a page title) is a short headline that summarizes and creates interest in the page content. It appears in Google search results as a blue, clickable headline: The Title Tag is important for your position on Google, and it is also important for the click-through rate, i.e. for how much [...]
Meta Description
What is a Meta Description? A Meta Description (also called a page description) is a short description that elaborates on and creates interest in the page content. It appears in Google search results under the blue page title: A Meta Description does not directly affect your position on Google, but it does affect the click-through rate, i.e. how [...]
Keyword analysis
What is a keyword analysis? A keyword analysis is the foundation of a successful SEO effort. Keyword research provides insights into what your target audience is searching for on Google (challenges, needs and intentions that you can offer a solution to) and what your target audience is searching for most (i.e. what content can attract the most potential customers to your website). The first step in keyword analysis [...].
Marketing plan
What is a marketing plan? A marketing plan helps to outline how your company should act in relation to your marketing. The marketing plan plays an important role for your business as it is an essential element for your business as it helps to show the direction your business should take as well as what resources are available to [...]
