Influencer marketing

If you've started researching influencer marketing, you may have come across conflicting information. Some will recommend influencer marketing where others take the position that influencer marketing is not necessary for your business growth.


What is influencer marketing?

At a basic level, influencer marketing is a type of social media marketing that uses recommendations and product mentions from influencers - individuals who have a dedicated following on social media and are considered experts in their field.

Influencer marketing works because of the trust that influencers have built up with their followers - and recommendations from them act as a form of social proof for your brand's potential customers.

How to find influencers

Like any strategy, research is the first step. Choose the network you want to focus on first. You can always expand to other networks later, but if you're just starting out, stick with one.

Ideally, your brand should already have a presence on this network or want to expand into it.

Management strategy and budget for influencer marketing

Running a successful influencer marketing campaign is not easy. Therefore, you can't just set up your campaign and hope it performs. It involves careful tracking and follow-up.

Unlike a more automated advertising strategy, influencers are ordinary people who often balance multiple partnerships, so some may fall behind in their commitments to send out content on time or make mistakes in your requested tags or calls to action. You will need to have time to be more involved and refine your approach through experience on what works and what doesn't.

You need to think about the expected return on investment in your campaign when using influencer marketing: How will you measure the campaign? One approach might be to compare your expectations of influencers with what you pay for leads elsewhere.

ian figure

Ian Rosenfeldt

Founder & COO

Se forfatter

Get in touch

Do you need help with your Google Marketing efforts, or are you considering whether it makes sense for your company to focus on SEO and Google Ads? Contact Ian Rosenfeldt and have a dialogue about your project.

ian figure
Vi har modtaget din forespørgsel

Tak for din forespørgsel. Vi sætter pris på muligheden for at drøfte dit projekt. Du hører fra os inden for 1-2 hverdage

På gensyn

Step 1 / 3

close icon

    Step 1 / 3 - Select project type

    Get a dialogue about your project

    Send us an inquiry and have a dialogue about how we can help you with your project and your objectives.

    SEOGoogle AdsSocial MediaMarketing automationData & InsightsOther things

    Step 2 / 3 - Project information

    Describe your project as best you can

    Step 3 / 3 - Your information

    Please enter your information below

    Download our marketing analysis
    Gain insight into online marketing channels