E-commerce is a term for commerce that takes place on the Internet. In other words, it is commerce that takes place online via a computer, tablet or smartphone. The English translation of e-commerce is e-handel. In this text you can learn more about e-commerce.


What is e-commerce?

E-commerce is commerce that takes place online via the Internet. The Danish equivalent is e-commerce. There are many different forms of e-commerce on the Internet, and not all of them involve physical products. E-commerce can include, for example:

  • purchase of a pair of shoes on a webshop
  • purchase a subscription to a music service
  • booking with a hairdresser.

With the above examples, it can be said that these are online shops. E-commerce means that you can shop on the Internet, whether to order a product or a service.

How widespread is e-commerce in Denmark?

Denmark is one of the countries in Europe where the largest share of the population shops online. According to Danish Statistics 70 % of all Danes aged 16 to 89 have shopped online in the last three months of 2019. And it is especially among the elderly over 64 years that internet shopping has become more widespread. Read more about e-commerce among the elderly.

And it's not small change Danes are spending online. In 2018, the total Danish online trade was worth 144 billion DKK, according to the analysis E-commerce 2018 from the Danish Business Federation. This is an increase of over 100 % in just 5 years:

How to start an e-commerce business

Below, we've put together a list of considerations you should make when starting an e-commerce store.

Your webshop needs a name

You can go to DK Hostmaster or one of its subcontractors and find vacancies domain names. The name you choose will be the one that customers search for when they visit your website / webshop. For example, it could be www.jysk.dk.

Your webshop needs to be developed

Depending on the complexity of your website, there are cheaper and more expensive solutions. If you don't have the experience yourself, you can get a web agency to help you. The price depends a lot on your requirements, which agency and e-commerce platform you choose, so it's a good idea to research the market and not take the first and best offer.

Your webshop must have a payment solution or a booking system

Do you want your customers to order products/goods or services directly on your webshop? Then it is necessary to have a payment solution connected. There are various providers, such as Nets and Stripe. Conversely, if your website simply needs to have a booking system, then you should include this in your requirements specification to the web agency that is helping you develop your website.


Your e-commerce business also needs to be marketed, of course, anything else would be silly now that you've just spent a lot of money and time getting it built. There are many different forms of marketing. At Inbound CPH we help businesses grow through search engine optimization and Google Ads. Other advertising options may include content marketing, SEA and marketing automation.

Frequently asked questions

What is e-commerce?

E-commerce is a term for e-commerce, i.e. commerce via the Internet.

Are e-commerce and online trading the same thing?

Yes. The dear child has many names: e-commerce, e-commerce, online commerce, web commerce, online shopping and online trade.

What is an e-commerce manager?

An e-commerce manager is a person who is responsible for running a webshop. Tasks may include maintenance, updating and marketing.


Martino Mike d'Apuzzo

Partner & Senior Digital Advisor

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