Related searches
What are related searches? An example of a related keyword to "cat" could be a cat bed, a scratching post or cat diseases, just to name a few examples for the sake of understanding. As written above, related searches are important when working with SEO. This can be concluded from the fact that good SEO texts not only contain the primary keyword, [...]
Strengthen your content strategy
Is your content strategy on point? As you probably already know, content on your website is essential for your visibility on Google. You can have a beautiful and expensive website, but if you don't have good content (in the form of text), your business will never be found in Google search results. The only thing [...]
Landing page
What is a landing page? As described above, landing pages are all subpages on your website. Examples of landing pages can be a product category, a product page, an information page, a blog post or similar. Your main landing pages should always be accessible via your main menu so that potential customers can easily find them. This can be, for example, [...].
Storytelling
What is storytelling? The word storytelling pretty much speaks for itself. Storytelling is about telling stories. It's about using stories to engage your audience, or to make something more clear - as described earlier. Stories are much easier to remember than simple facts. Stories are also enjoyable; they stimulate your imagination. [...]
Metadata
What is metadata? Metadata is important for anyone who wants to get visitors from Google. Below is an example from Google of one of InboundCPH's title tags and meta descriptions: As you may recognize, this is the format that shows up on Google every time you do a search. In other words, it shows [...]
Schema markup
What is schema markup? Schema markup is a great way to help your website stand out from your SEO competitors. Here's why you need Schema and a Schema guide on how to add it to your web pages. Schema markup, found on Schema.org, is a form of microdata. When it [...]