Meta Description
What is a Meta Description? A Meta Description (also called a page description) is a short description that elaborates on and creates interest in the page content. It appears in Google search results under the blue page title: A Meta Description does not directly affect your position on Google, but it does affect the click-through rate, i.e. how [...]
Keyword analysis
What is a keyword analysis? A keyword analysis is the foundation of a successful SEO effort. Keyword research provides insights into what your target audience is searching for on Google (challenges, needs and intentions that you can offer a solution to) and what your target audience is searching for most (i.e. what content can attract the most potential customers to your website). The first step in keyword analysis [...].
SEO texts
What is SEO copywriting? For the sake of clarity, let's start by mentioning that the word SEO is short for search engine optimization. You search engine optimize your website by looking at many different parameters - SEO is a world unto itself. One of your options in search engine optimization is to work with your texts - [...]
Content marketing strategy: The complete guide to B2B growth
What is a content marketing strategy? A content marketing strategy is the proven foundation of how a company plans, produces, distributes and measures its content to achieve specific business goals. It is the strategic superstructure that ensures every article, video, guide and whitepaper has a clear purpose and reaches the right audience at the right [...]
Keyword analysis tools
Free keyword research tools Successful SEO results are based on thorough keyword research. This can go a long way if you use the right SEO tools. In this article, you will be presented with some exercises and free SEO tools that we recommend you use. We also recommend that you read our [...]
Duplicate content
What is duplicate content? Duplicate content occurs when the same body text or parts of the body text are found on several different URLs. It can occur internally on your website if the same content is found on two or more pages, and it can occur externally if content on your website is found on another website (because [...]
Image optimization
Search engine optimization (SEO) of images Good images can increase visitor engagement in a number of ways. Firstly, good images can grab the user's attention and encourage them to read further on your website. This can be particularly effective if your images are visually appealing or unique. Secondly, good images can help [...].
Headings (headings)
What are headings? Every text should have one heading and should also be structured in a series of paragraphs with short subheadings. However, on product pages with a short body text, subheadings are not necessarily required. A page heading should consist of the primary keyword and possibly a secondary keyword. On product pages, the heading should simply [...]
Keyword Density (Keyword Density)
What is keyword density? Keyword Density (also known as Keyword Density) is a measure of how many times a specific keyword appears in a text. Keyword density is measured as a percentage. For example, if a keyword appears 9 times in a text of 1,000 words, the keyword density is 0.9 %. If the keyword appears 20 times in the text, the keyword density is 2 %. Some SEO specialists recommend [...].
Price for a keyword analysis
What does a keyword analysis cost? The cost of a keyword analysis depends on the scope of the analysis. An analysis that contains thousands of keywords in four different languages will naturally have a higher price than a keyword analysis that has a more limited number of keywords and only focuses on the Danish market (i.e. Danish keywords). Contact us if you [...]