Google tightens grip on bad content with new 'Helpful Content Update'
What is the significance of Google's new update? On August 18, Google tweeted that they would be rolling out a new update. The 'Helpful Content Update' will already affect search results from this week (week 34, 2022). The update targets bad content on Google, i.e. content that does not add value and help the user, but is created to rank [...]
Write to capture your reader
Write to the reader - about what the reader knows and understands 2 elements are important when you want to capture the reader and keep their interest. You must write directly to the reader You must show that you know the reader and the reader's situation Everyone wants to read about themselves - or something they can relate to. That's why [...]
Zero-click searches
What are zero-click searches? Zero-click searches refer to when people don't click on a link because they have already gotten the answer on the Google page. For example, if you search for "when to change to summer tires", you get the answer directly on the Google page without having to click through to a website. There are [...]
Autogenerated texts
What are autogenerated texts? Auto-generated texts (also called machine-generated texts) are texts that are partially or completely written by machines. It's not just a distant future scenario, but a practice that has been happening for several years. There are several tools available for this purpose, and although these tools are no match for skilled copywriters, they have reached [...]
Topic clusters
What are topic clusters? A topic cluster is a group of landing pages that cover the same general topic. The cluster consists of a main page (a pillar page) that targets the topic's most important keywords and a number of subpages (supporting pages) that support the main page in terms of content and link to the main page. Here are the [...]
PDFs and SEO
PDFs are inappropriate Let's face it: PDFs are inappropriate in an SEO context compared to regular web pages. There are several reasons for this: PDFs are difficult to make visible on Google. PDFs don't allow users to interact with your website. PDFs are not user-friendly on mobile devices. Readers of PDF files [...]
Video SEO
Videos and SEO Videos can engage and retain users on your website and make your message visible in Google Video Search. At the same time, Google is increasingly showing videos in search results, especially if the videos are published on an external platform like YouTube, Facebook or Vimeo. The videos appear either in a separate video box or as a more common search result: [...]
Content marketing
What is content marketing? Content marketing is a broad discipline within the vast world of marketing. Here, it's a tool that can influence potential customers by pushing them forward in a buying process. In recent years, it has become increasingly popular to concentrate on this branch of marketing, but what is content marketing [...]
Content optimization
What is content? Content is everything a user can see on your website. It can be text, images, graphics, audio clips, videos, interactive tools and much more. Content is also the way in which content is divided, connected and put together on the website. In other words, it is also the structural choices behind the presentation of the content. [...]
Title Tag
What is a Title Tag? A Title Tag (also called a page title) is a short headline that summarizes and creates interest in the page content. It appears in Google search results as a blue, clickable headline: The Title Tag is important for your position on Google, and it is also important for the click-through rate, i.e. for how much [...]