Touch points
What are Touch Points? Touch points are part of the customer journey and function as touches that appear when companies and customers interact with each other. Touch points deal with the most important moments in the customer journey, starting before the customer buys the product, while the customer is buying and after the customer has bought the product. Customer journey - example of 3 [...]
Newsletters
What is a newsletter? You've probably come across a newsletter at some point. Many of us sign up for newsletters from companies we like to shop with or want updates from - but why do many companies send out newsletters as part of their email marketing? And why should you [...]
SERP
What is SERP? The competition for good rankings in the organic results - pages that you naturally work to get high up in the search results - is fierce. Combined with technological developments in search, it's more important than ever for digital marketers to know how searches work and what they [...]
ROI (Return On Investment)
What is ROI? ROI is an abbreviation for Return of investment, which refers to a calculation of the return on an investment. With this calculation, you find out how attractive the investment is and whether it is profitable or not. You can use the ROI calculation formula for virtually any investment, such as a [...]
Rank tracker
What is a rank tracker? You will definitely need to use a rank tracker to keep an eye on how your pages perform in search engines based on the keywords you are interested in. Why is a rank tracker important? It's important to measure the results of the effort you put into [...]
Nofollow links
What are nofollow links? Links from websites with high authority in the eyes of search engines can be very valuable for your website and your SEO. But there is a big difference between dofollow links and nofollow links when linking to your website. When an external website links to yours with [...].
Dofollow links
What are dofollow links? No matter what, there's no getting around the fact that links play a big role in SEO. It's therefore wise to work with both link building and outbound links from your website. This means getting external websites to link to you and linking out to external websites yourself - if it's [...]
Digital strategy in B2B companies
What is a digital strategy? Whether you work in B2B or B2C, it's always recommended that you create a digital strategy for your marketing. There's no getting around the fact that the internet is here to stay and it's only going in one direction - digital marketing is becoming more and more important to us all. Regardless of [...]
Cross channel
What does cross channel mean? Cross channel is the opposite of multi channel. Multi channel means that you sell your products via multiple channels. For example, it could be a webshop and a physical store. The webshop and the store don't work together, they each have their own business idea, management, departments and employees who work in their own way. Cross [...]
User journey
What is a user journey? A user journey can be equated to a buying process. The journey starts from the day the user or customer consciously or unconsciously feels the urge to research the market for a product or service. When a user journey is analyzed, the company learns what the user's experience is in relation to doing business with the company. [...]