B2B marketing mix
What is a B2B marketing mix? In a B2B marketing mix, the 4 Ps become 7 Ps. Most people are familiar with the 4 Ps, either from their school days or at work. However, the 7 P's are still unknown to many - even for those who work in B2B, where they are otherwise very relevant. It would be [...]
B2B marketing strategy
What is a B2B marketing strategy? A B2B marketing strategy is the opposite of a B2C marketing strategy. In B2C, the strategy is about marketing from business to consumer, which is the end consumer (a private person). A B2B marketing strategy is not aimed at private individuals but instead at companies or other organizations. This means that marketing is done "from business [...]
B2B communication
What is B2B communication? The definition of communication is an interaction between two or more people. In fact, we humans communicate more than we realize, as we are constantly communicating in and with our surroundings - both consciously and actually also unconsciously. If you ask any communication researcher, he or she will tell you that the basic [...]
B2B advertising
What is B2B advertising? First of all, there is a difference between B2B advertising and B2C advertising. The main difference is the target group that the advertising is aimed at. In the B2C market, a company's products or services are promoted to private consumers, who are referred to as the final end users. Whereas in B2B markets, the target audience is the [...]