Opening rate
What is an open rate? Once you start dealing with email marketing, your open rate is something you want to think a lot about, work on and try to improve. The open rate is the percentage of subscribers who choose to open a particular email out of your total number of subscribers who received the email. A lot of [...]
E-mail permissions
What are email permissions? Email permissions, or permission to send emails, are very important no matter what type of business you have. Sending an email to someone who has not agreed to receive emails from you can damage your brand reputation and prevent future emails from reaching your customers' inboxes. That's why [...]
Storytelling
What is storytelling? The word storytelling pretty much speaks for itself. Storytelling is about telling stories. It's about using stories to engage your audience, or to make something more clear - as described earlier. Stories are much easier to remember than simple facts. Stories are also enjoyable; they stimulate your imagination. [...]
Omni channel
What is Omni channel? You've probably already heard of single channel, multi channel, cross channel and last but not least omni channel? But like many others, you have a hard time understanding the differences. Is that the case? Then get an overview here. Single channel means that you sell your products via a single [...]
Quality Score
What is Quality Score? Your Quality Score is Google's assessment of the quality and relevance of both your keywords and your Google Ads ads themselves. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad ranking in the ad auction process. Your Quality Score depends on several factors, [...]
B2B buying behavior
What is buying behavior? This article focuses on B2B companies and this text will therefore be relevant to the manufacturer market and other companies that trade with each other. For the sake of clarity, we'll start from the beginning, with the definition of what buying behavior actually is. The term is used in the world of sales and marketing and relates to [...]
Link building tips
What is link building? Link building can be divided into two categories. There is internal link building and external link building. Internal link building Internal links are the links you create on your own website that link from one specific page to another specific page - internally. External link building External links can be outbound [...]
Metadata
What is metadata? Metadata is important for anyone who wants to get visitors from Google. Below is an example from Google of one of InboundCPH's title tags and meta descriptions: As you may recognize, this is the format that shows up on Google every time you do a search. In other words, it shows [...]
Pipeline
What does pipeline mean? As written above, pipeline is used in sales. The customers in the pipeline are those that salespeople are working on but have not yet closed. The translation of pipeline from American to Danish is pipeline, which makes sense. Especially in B2B sales, a purchase rarely closes the same [...]
Schema markup
What is schema markup? Schema markup is a great way to help your website stand out from your SEO competitors. Here's why you need Schema and a Schema guide on how to add it to your web pages. Schema markup, found on Schema.org, is a form of microdata. When it [...]