Portal
What is a portal? A portal (also called an internet portal) is a website on the internet that serves as a gateway to certain information. The content can be collected on the portal or the portal can link to other websites where the content can be found. A portal is typically aimed at a specific topic or target audience. In the late 1990s [...].
Marketing strategy
What is a marketing strategy? A marketing strategy contains all the goals that a company has, which are used to create an overall plan. The strategy is based on market research, which contains data about the direction you should take with your marketing strategy. It's important to conduct market research, because without data, you can't create a [...]
Webinar
What is a webinar? A webinar is a presentation held in real-time via the internet. The main feature of a webinar is that a presenter imparts knowledge to participants who may be geographically located all over the world. It is often possible for participants to interact with the presenter through chat messages. Webinars can be used, for example, for disseminating knowledge and for [...]
Instagram advertising
Instagram advertising Instagram is a medium that has been growing rapidly in recent years. Users are flocking to and Instagram is continuously evolving, both for users but also their creative advertising opportunities. With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook's [...]
Google Shopping Feed
How Google Shopping Ads works To start somewhere, Google Shopping Ads is a good place to start. Before we move on to Google Shopping Feed, you need to know what Google Shopping Ads are. Google Shopping Ads allows the products you sell on your online store to appear as an ad in Google search results. Google Shopping [...]
Google Search Console
What is Google Search Console? Google Search Console is a program that helps you monitor what's happening on your website. Here you have the opportunity to see data that allows you to better understand how Google views your website. You can use this knowledge to make improvements that Google will [...]
Google PageSpeed Insights
Google PageSpeed Insights Are you one of those who are working hard to speed optimize your website to achieve a score of 100/100? Then you're not alone. Many website owners are working to achieve the highest possible PageSpeed. Google PageSpeed Insights is without a doubt one of the most useful and widely used tools for [...]
Google My Business
What is Google My Business? Google My Business is a free tool for businesses to manage their Google presence and interact directly with potential customers on Google. It is one of the most important SEO tools for optimizing local visibility, which is becoming more represented in Google search results. [...]
Google Merchant Center
What is Google Merchant Center? Google Shopping allows millions of customers to browse, compare and buy products online. It helps businesses reach more consumers and increase product sales. To get the most out of Google Shopping and get optimal results in terms of clicks and conversions, [...]
Google Keyword Planner
What is Google Keyword Planner? Google Keyword Planner is a tool that can give you insight into how many people search for specific keywords on Google. The Google Keyword Planner tool has been available for quite a few years, which is why it has become a big part of many marketers' everyday life to work with [...]