B2C (Business To Consumer)
What is B2C? The term B2C (also called BTC) refers to the process of selling products and services directly to consumers, who are the end users of a company's products or services. Those companies that sell directly to consumers can therefore be called B2C companies. As a business model, B2C differs significantly from the B2B business model, which refers to trade between two [...]
B2B (Business To Business)
What does B2B mean? B2B (Business to Business) is a term for companies that sell products and services to other companies. This can include SaaS products, B2B marketing companies and much more. If you're a small business owner, you'll probably have to work with a B2B company at some point in your journey. It's [...]
PPC (Pay Per Click)
What is PPC? PPC is short for Pay Per Click and means "payment per click". The term refers to the fact that advertisers pay every time a user clicks on one of their online ads - hence the name PPC (Pay Per Click). PPC ads can be found on many different ad platforms, including: SEA (Search Engine Advertising). Includes text ads on Google, for example. [...]
Marketing Attribution
What is digital attribution? Attribution is the English term for the word attribution. This makes sense in relation to this topic. Because it's about attributing value to your marketing channels. As written above, it's a mistake to think that the marketing activity that finally triggered a purchase is the most effective one. It requires more data, [...].
Google image search
Behind Google image search In order for Google to present your image to users performing a specific search, the elements in the image need to tell Google what the image is about, what it is called and what it shows. This increases the chance that your image will appear in the search results and [...].
Persona
What is a persona template? We have briefly informed you about what a persona is in our introduction at the top of this post. To put it in a few more words, creating a persona is all about 'making' a template of your ideal customer that you can include in your marketing strategy. [...]
Video marketing
What is video marketing? Video marketing is, as the word suggests, a marketing message that is shown to potential customers via a video. You can see an example of video marketing for INBOUND CPH right here, where Henning explains how we work, with the aim of potential customers contacting us to make an appointment with [...]
YouTube advertising
YouTube advertising In the same way as the media Facebook and Instagram, YouTube has also grown. The number of users of the medium is increasing, which is why YouTube is continuously evolving both for users but also their creative advertising opportunities. Businesses advertise on YouTube because it is the world's 2nd most popular website with 2 billion logged-in visitors per month! If you [...]
Facebook advertising
4 facts about Facebook 1) Facebook is a social media founded by Mark Zuckerberg. 2) The social media company Facebook was founded in February 2004. 3) The name Facebook means blue book and refers to the books distributed at universities with pictures of students. 4) Facebook has over 1.86 billion users worldwide. What is [...].
Email marketing
What is email marketing? You've probably received a newsletter or two over the years from brands you want to stay updated on news, offers, etc. However, email marketing today comes in many different forms, and the classic newsletter with information about offers and news is therefore only one [...].