Script
What is a script? A script is a piece of code that performs a specific function. When people talk about a script on the internet, they are usually referring to JavaScript. JavaScript is the most widely used scripting language on websites and all web browsers support it. For example, JavaScript can be used to validate a form that you [...]
USP (Unique Selling Proposition)
What is USP? USP is short for Unique Selling Proposition or Unique Selling Point and refers to the benefits and selling points that differentiate your company and your products from other companies and other products. In other words, it's what makes your company better than your competitors and the advantages that make your [...]
Sales channels
What are sales channels? Sales channels are the places where the customer can buy your product. A distinction is made between direct sales channels and indirect sales channels. Direct sales are the sale of goods and services via your own channels - this could be your website or your physical store. Indirect sales are the sale of goods and services via third-party channels - it [...]
Technical SEO analysis
What is a technical SEO analysis? A technical analysis is an analysis of the state of your website from the perspective of search engines (in practice, Google). The analysis shows whether there are technical errors and inadequacies on your website that have a negative impact on your visibility in search engines and whether there are technical opportunities to improve your visibility that you are not yet taking advantage of. [...]
LinkedIn advertising
4 facts about LinkedIn LinkedIn is a social media that was founded on May 5, 2003 LinkedIn's CEO is Jeff Weiner LinkedIn's headquarters are located in Mountain View, CA LinkedIn has 8700 employees LinkedIn as a medium The big difference between LinkedIn and Facebook is that LinkedIn is generally used more professionally. You will not [...]
Landing page
What is a landing page? As described above, landing pages are all subpages on your website. Examples of landing pages can be a product category, a product page, an information page, a blog post or similar. Your main landing pages should always be accessible via your main menu so that potential customers can easily find them. This can be, for example, [...].
Mobile advertising
What is mobile advertising? Mobile advertising is the ad world's answer to a consumer world that is attached to their cell phones. Mobile advertising can appear as text-based ads, banner ads, videos or even as mobile games. Given the average screen size of mobile phones, the ads are optimized to fit into a smaller display area. Mobile advertising is an essential part of mobile [...]
Market share
What is market share? Market share as mentioned above is the percentage of total sales in an industry that a particular company has generated. Market share is calculated by taking the company's sales over the period and dividing it by the total number of sales in the industry over the same period. The formula looks like this: Number of sales over the period [...]
Branding
What is branding? Let's start by taking a closer look at the definition of branding. Branding is a very complex concept and can be practiced very differently from company to company. For a closer understanding, we will instead show you some examples of brands below: Nike Net MASH When you read the word Nike, you probably think [...]
Webshop
How do you start an online shop? Many people think about starting an online store! We can understand that. That's why we've created this guide, where we've compiled a list of things to consider. What should your webshop be called? You might as well start thinking about what your [...]