Strengthen your content strategy
Is your content strategy on point? As you probably already know, content on your website is essential for your visibility on Google. You can have a beautiful and expensive website, but if you don't have good content (in the form of text), your business will never be found in Google search results. The only thing [...]
AI marketing
What is AI marketing? It has become possible for marketers to build a clearer picture of their target audience than ever before. This is due to the development of big data and advanced analytics solutions. At this nexus of progress lies artificial intelligence (AI) marketing. Using data and customer profiles, AI tools learn how to communicate with your [...]
A/B split test
What is A/B split testing? In a world as digital as the one we live in, the number of visitors to a website equals the number of opportunities you have to grow your business by acquiring new customers and build relationships by fulfilling their requests. Businesses want visitors to [...].
Retargeting
What is retargeting? As mentioned above, you have most likely experienced looking at a pair of shoes (or something else) on a webshop. You choose not to buy the shoes, and afterwards you are stalked by ads in various places on the internet showing exactly the shoes you were unsure whether you should buy. I [...]
Advertising
Online advertising vs offline advertising There are two different types of advertising; online advertising and offline advertising. Let's take a closer look at the differences here: Online advertising. Online advertising refers to digital advertising. In other words, marketing that takes place on the internet. General examples include SEA (Search Engine Advertising) and SMM (Social Media Marketing). Offline advertising. Offline advertising is everything [...].
CPM (Cost Per Mile)
What is CPM? CPM (Cost Per Mille) is a term for the price an advertiser pays for 1,000 ad impressions. The ads can be text ads, image ads or video ads on platforms such as Google, YouTube, Facebook, blogs and news media. It's not necessarily 1,000 unique page views, as one person can see the same ad multiple times. Two [...]
Mobile-first indexing
What is mobile-first indexing? Mobile-first indexing means that Google indexes and displays the mobile version of your website in Google search results rather than the desktop version (also for desktop searches). This makes sense as the majority of people use their smartphone when searching on Google. Content that is only found on the desktop version of your website will be completely [...]
Online marketing
What is online marketing? Online marketing is marketing on the internet. The whole purpose of online marketing is to promote a company, its products, services or a certain message to potential customers using the internet. For example, when a user uses Google, social media or something else on the computer, the user can be exposed to marketing. The opposite of [...].
Cache
What is cache? If you've ever tried to troubleshoot your computer or needed to clear your browsing history, you've probably been prompted to clear your cache. Benefits of caching From a user point of view, there are three benefits of caches. They get [...]
CMS
What is a CMS? In simpler language, a content management system is a tool that helps you build a website without having to write all the code from scratch. Instead of building your own system for creating landing pages, storing images and other features, your CMS handles all that for you. Out [...]