Sales funnel
What is a sales funnel? Visually, the term "sales funnel" makes sense because the sales funnel is essentially every step a potential customer has to take to become your customer. By knowing each step, you can use tactics to improve the number of people moving from one stage of the funnel to the next. [...]
KPI (Key Performance Indicator)
What does KPI mean? As written above, KPI stands for Key Performance Indicator. It is not only a measuring point, but also a method for continuously assessing how you are performing in relation to set objectives. Whether you are a large or small business, you can benefit from setting KPIs for your [...]
Lead generation
What is lead generation? The data collected about potential customers is often gathered through what is known as lead generation. Lead generation is the process by which a company collects contact details of relevant leads in order to later use this information for sales and marketing purposes. These prospects are called leads in this context. There are many different ways to collect leads [...]
Relationship marketing
What is relationship marketing? Relationship marketing is different from other forms of marketing, which often focus on a single transaction. Relationship marketing, on the other hand, is not usually linked to a product or offer. This means that a company that wants to focus on relationship marketing will refine the way they do business to maximize the value [...].
Price for a keyword analysis
What does a keyword analysis cost? The cost of a keyword analysis depends on the scope of the analysis. An analysis that contains thousands of keywords in four different languages will naturally have a higher price than a keyword analysis that has a more limited number of keywords and only focuses on the Danish market (i.e. Danish keywords). Contact us if you [...]
SEM (Search Engine Marketing)
What is SEM? As written above, SEM stands for Search Engine Marketing. SEM is a generic term for SEO and SEA, where SEO is search engine optimization and SEA is search engine advertising - for example Google Ads. Let's take a closer look at SEO and SEA respectively. What is SEO? This type of SEM work [...].
ROAS (Return On Ad Spend)
What is ROAS? As written above, ROAS is an abbreviation for Return on Ad Spend, which is about the return you get from using Google Ads. It compares the revenue you get from Google Ads campaigns with your total spend with Google. ROAS can be calculated on several [...]
Related searches
What are related searches? An example of a related keyword to "cat" could be a cat bed, a scratching post or cat diseases, just to name a few examples for the sake of understanding. As written above, related searches are important when working with SEO. This can be concluded from the fact that good SEO texts not only contain the primary keyword, [...]
Buying motives
What are buying motives? Buying motives are about customer needs. In other words, a customer buys because there is a need for a product or service. The reason for the need is what we call the buying motive. Whether you work in the B2C or B2B world, buying types and buying motives are a sensible idea [...]
Buying behavior
What is buying behavior? Buying behavior is a term used in the world of sales and marketing and refers to the behavior of customers. For example, a customer's buying behavior will be expressed in a customer's decision-making process when he/she is faced with buying a product or service. A study of your customers' buying behavior is about [...].