FTP
What is FTP? FTP was invented back in 1971 by Abhay Bhushan and as written above, FTP is an abbreviation for File Transfer Protocol, which is a program mostly used to upload files from a computer to a web server - for example a website. In addition, FTP can be used to download [...]
Influencer marketing
What is influencer marketing? At a basic level, influencer marketing is a type of social media marketing that uses recommendations and product reviews from influencers - individuals who have a dedicated social media following and are considered experts in their field. Influencer marketing works because of the high level of trust that influencers have built with their [...]
PR (Public Relations)
What is PR? PR is about getting your message, products, services and company into the public eye with the aim of getting more people interested and looking at your company in a confident and positive light. What is MPR in relation to PR? MPR stands for marketing public relations, and is nowadays widely [...]
B2B marketing
What is B2B marketing? When working with marketing, it's important to realize that marketing to businesses is very different from marketing to consumers. Therefore, there is a completely different marketing method - B2B marketing. A distinction is therefore made between B2B marketing (business-to-business) and B2C marketing (business-to-consumer). B2B marketing refers to any [...].
Why is SEO important?
Why is SEO important? According to a study from FDIH, 8 out of 10 Danes start a planned purchase by searching for information on Google, and in 2019, the total Danish online trade had a turnover of DKK 146 billion according to Dansk Erhverv. Danes search over 8 million times on Google - every single day. If your business needs to [...]
Conversion rate
What does conversion rate mean? Conversion rate or conversion rate is one of the best ways to measure the effectiveness of your marketing. Unlike click-through rate or Pay Per Click (PPC), conversion rate describes how good your marketing is at getting people to do what you want them to do (we call this "conversion" in [...]
Inbound marketing
What is inbound marketing? Inbound marketing is the opposite of outbound marketing. Outbound marketing Outbound marketing means that the company markets itself through traditional TV commercials, banners, telemarketing and advertisements in newspapers and magazines. Here, the company has full control over what is being marketed. Inbound marketing Inbound marketing is not about pushing marketing out, but rather about [...]
Outbound marketing
What is outbound marketing? Outbound marketing is the opposite of inbound marketing. Inbound marketing is not about pushing marketing out, but rather attracting potential customers via e.g. knowledge content and marketing automation. This makes online inbound marketing a much less aggressive way for companies to market themselves. Examples of outbound marketing include [...].
UTM
What does UTM mean? UTM stands for Urchin Tracking Module and is simply a small piece of code that can be attached to all URLs that subsequently generate data in Google Analytics, where you as a marketer can follow a digital marketing campaign. What does a UTM consist of? It's quite simple to create a [...]
Marketing automation
What is marketing automation? Marketing automation is automated email marketing. Automation simply means that things are put on autopilot. That is, you set up a system that sends out the right emails at the right times in the user journey. It can be a simple email automation that simply delivers a welcome email, or a [...]