Domain
What is a domain? A domain is the name of your website, for example inboundcph1stg.wpenginepowered.com. The domain is entered in the address bar of the internet browser and the user is then automatically redirected to your website. The domain consists of a domain name (inboundcph) and a domain extension (.dk). The latter is also called a top-level domain or top-level domain (TLD). Domains can consist of letters, numbers [...]
Speed optimization
What is speed optimization? Working to optimize loading time is called speed optimization. The time it takes to load your website has a huge impact not only on Google's website ranking, but also on user behavior on the website. According to a study from last year, 53 % of all mobile users leave a website if the loading time is more than [...]
Robots.txt
What is robots.txt? Robots.txt is a text file in the root of your web server that guides Google and other search engines to crawl your website. The file indicates whether Google can or cannot crawl parts of the website by allowing (allow) or blocking (disallow) access to certain files and folders. Your website should have a robots.txt file as there are almost always [...]
Sitemap
What is a sitemap? A sitemap (also called a site map) is an overview of all the content on your website. The sitemap helps users find their way around your website, but it also helps search engines (including Google) find all the content on your website. A sitemap is therefore important for your SEO efforts - especially if all pages on [...]
Get visible on Google
How to become visible on Google In this article, you'll learn how Google finds your website, how to check if your website is visible on Google and what you can do if you lose your visibility on Google. If you are a beginner and would like to learn how to optimize your website to make it more [...]
SEO vs. SEM
What is SEO and SEM? In a digital world where everything from travel and insurance to fitness memberships, dietary advice and pet food is purchased online, the importance of online marketing is clear. And it should come as no surprise to you that Google plays a crucial role. In fact, our Online Marketing Channels 2020 analysis shows that between [...]
Outsourcing SEO
Benefits of outsourcing Outsourcing or insourcing tasks is a key decision. The benefits of outsourcing are that you get access to specialized expert knowledge, you save on hiring and training costs, you get results faster, you can scale your efforts as needed, and you can easily change the agency if the performance is not up to par.
SEO awards
What does SEO cost? Search engine optimization (SEO) is an ongoing process and therefore the investment is typically ongoing. Most Danish SEO agencies charge a fixed price per month. Prices range from anything between DKK 1,000 per month up to full-time salaries or more. In addition, there may be internal costs. Some agencies act solely as external strategic advisors, while others [...]
CPC (Cost Per Click)
What is CPC in marketing? When running online marketing campaigns, there are different ways to pay for this advertising. When choosing the CPC payment method, you pay a price per click on the ad in question. This means that if you have an ad running on e.g. Facebook and you pay via a CPC agreement, [...].
404 error
What is a 404 error? When you send a request to the server that you want to view a page, it's actually as if you were talking to a real person, and would therefore sound something like this: You: I would like to see your 404 error page. INBOUNDCPH's server: Okay, here it comes. But it can also [...]