Breadcrumbs
What are breadcrumbs? Breadcrumbs are small navigation links that show users where they are on the website and how the page in question relates to other pages on the website. Here's an example from Den Blå Avis, where the front page, category page and subcategories all appear in the page's breadcrumbs (the light blue links): Breadcrumbs can increase the usability of your [...]
Structured data (schema markup)
What is structured data? Structured data (also called Schema Markup and Schema Data) is the markup of content on your website that allows Google to display information from the website (such as contact information, reviews, events, product information, address, images, etc.) directly in search results. For example, structured data can be used on product pages to display price, stock status and rating: another example [...]
Hreflang (language versioning)
What is hreflang? If you have multiple versions of a page targeting different languages or targeting different regions with the same language, you need to tell search engines the target audience of the page versions using a hreflang tag. This helps search engines show users the page that best suits their language and/or region. The correct use of hreflang is [...]
Paginated content
What is paginated content? Paginated content is content that is split up on different URLs. For example, pagination is often used on product category pages with many products and on topic pages with many different blog posts. What these pages have in common is that headings and textual content are the same, while products and blog posts differ from the view on the previous page. Paginated [...]
Canonical tag
What are canonical tags? A canonical tag is a small piece of code that tells search engines which of several pages with identical content is the primary page (most important if you will). There are several good reasons why you should use canonical tags if you have identical or similar pages: To indicate which page is [...]
HTTP Status Codes
What are HTTP Status Codes? When a user views a page on your website, your web server returns a so-called HTTP Status Code (also called a response code, status code, header response code and server response code). The code consists of three numbers that tell you how the request to the web server was handled. There are five types of response codes: 1xx - Informational. The request is [...]
Redirects
What are redirects? A redirect is an automatic forwarding of a user from one web address to another. For example, if a user tries to access address A, you can use a redirect to send the user to address B. This way, you can prevent a user from landing on a non-existent page and at the same time transfer [...]
HTTPS
What are HTTPS and HTTP? HTTPS (HyperText Transfer Protocol Secure) and HTTP (HyperText Transfer Protocol) are protocols used for communication on the internet. HTTPS (Hypertext Transfer Protocol Secure) is an encrypted version of HTTP, which means that it is the protocol that protects your customers' data when they send personal information between their computer and [...]
WWW (World Wide Web)
What is WWW? WWW is an abbreviation for World Wide Web. It is used for the part of the internet that contains websites and web pages. To visit a website or page on it, you need to enter a URL in your internet browser. Many URLs contain WWW, but the text may be omitted. Use URLs either with or without WWW Google interprets [...]
URL (Uniform Resource Locator)
What is a URL? A URL (also called URL address, web address, website address and internet address) is a text that indicates the location of a page or file on your website. URL is short for Uniform Resource Locator. An example of a URL is https://inboundcph.dk/specialer/seo/. A URL consists of an HTTPS protocol ("https://"), a domain name ("inboundcph"), a domain extension (".dk") and a path ("/seo/"). In this article, we focus on [...].