Pogo sticking
What is pogo sticking? Pogo sticking is a term for clicking on a search result and then returning to the search results and clicking on a new search result. In other words, it's a behavior where users leave your website (probably fairly quickly and probably after viewing only one page on the site) in favor of a [...]
Buying links
What are paid links? Paid links (also called purchased links) are links that you pay a website to get. The payment can be money, free products or services. Examples of paid links are sponsored posts, advetorials, ad links and sponsor links. Just because you pay an SEO agency or your own employees for link building for your website, there is no [...]
Unlinked mentions
What are unlinked mentions? Unlinked mentions (also called link-free mentions) are mentions of your business on another website without that website linking to you. As the website already mentions you and is familiar with your business, it gives you a unique opportunity to convert the mention into a link. It is therefore an effective [...]
Dead links
What are dead links? Dead links are links to pages on your website that do not exist. They pose a problem because a large part of the links' SEO value is lost, your potential customers are directed to pages that don't exist and they signal to Google that your website is not being maintained. You can [...]
Duplicate content
What is duplicate content? Duplicate content occurs when the same body text or parts of the body text are found on several different URLs. It can occur internally on your website if the same content is found on two or more pages, and it can occur externally if content on your website is found on another website (because [...]
Image optimization
Search engine optimization (SEO) of images Good images can increase visitor engagement in a number of ways. Firstly, good images can grab the user's attention and encourage them to read further on your website. This can be particularly effective if your images are visually appealing or unique. Secondly, good images can help [...].
Outbound links
What are outbound links? Outbound links are links on your website that link to other websites. Outbound links allow your users to read more about what you describe, increase user engagement, strengthen your credibility and send a positive signal to Google - provided you link to relevant, credible [...]
Headings (headings)
What are headings? Every text should have one heading and should also be structured in a series of paragraphs with short subheadings. However, on product pages with a short body text, subheadings are not necessarily required. A page heading should consist of the primary keyword and possibly a secondary keyword. On product pages, the heading should simply [...]
Keyword Density (Keyword Density)
What is keyword density? Keyword Density (also known as Keyword Density) is a measure of how many times a specific keyword appears in a text. Keyword density is measured as a percentage. For example, if a keyword appears 9 times in a text of 1,000 words, the keyword density is 0.9 %. If the keyword appears 20 times in the text, the keyword density is 2 %. Some SEO specialists recommend [...].
Open Graph
What are Open Graph Tags? Open Graph is a set of standardized tags that you can add to the section of your pages to control how your pages are displayed when shared on social media. This is beneficial because you can make your business more visible and at the same time make your pages more appealing to click on. [...]