Server error
Reasons why your server can harm your SEO Few people think about the importance of the web server when working with SEO, because "the web server is just an invisible machine far away that works automatically and requires no attention". Unfortunately, this is an assumption we encounter all too often, and it's [...]
Search optimization
What is search optimization? Search optimization is the process of optimizing your website in order to increase its visibility on Google. In recent years, Google has been moving more and more towards ensuring that the content they show to their users is of high quality. But even though Google now seems [...]
AMP (Accelerated Mobile Pages)
What is AMP? Accelerated Mobile Pages (AMP) is an open source initiative designed to provide faster websites on mobile devices (smartphones and tablets). Google is one of the initiators of AMP, and they prioritize AMP pages in their search result rankings. AMP pages are basically a stripped-down version of your website where only the most important things are [...]
SEO optimization
Guide to SEO optimization The SEO optimization checklist below contains a large part of the areas we look at when we examine a website. So if you are in doubt about how well optimized your site really is, go through all the points one by one, where we give you some short and concrete tips. At the same time, the list also provides a [...]
Migration
What is migration? A migration is a significant change to a website that can affect its visibility in search engines (in the Danish market especially Google with a market share of around 95 %). A migration often involves major changes to the website's technical platform, structure, content and layout. Specifically, a migration can include: new development and redesign [...]
Keyword analysis tools
Free keyword research tools Successful SEO results are based on thorough keyword research. This can go a long way if you use the right SEO tools. In this article, you will be presented with some exercises and free SEO tools that we recommend you use. We also recommend that you read our [...]
On-page SEO
What is On-page SEO? On-page SEO (also called Onsite SEO and On-site search engine optimization) is a term for the SEO work that takes place on your website itself. This is in contrast to Off-page SEO, which mainly involves link building (which is an activity that takes place on other websites). In this checklist, I'll go through a number of points that you should have [...]
CTR (Click Through Rate)
What is CTR (Click Through Rate) CTR is the percentage of users who click on your website in search results. If your website has 1,000 impressions on Google and 50 users click on it, the click through rate is 5 %. The more people click on your website for a given search, the more relevant your website must [...]
User signals (user signals)
What are user signals? User signals is a term for the user interactions with your website that Google evaluates to determine your website's position in search results. It includes both user behavior patterns on your website itself and users' interaction (or lack of interaction) with your website in Google search results and is an important part of [...]
Rejection rate
What is bounce rate? Bounce rate is the percentage of users who leave your website after viewing only one page on your website. A low bounce rate is typically a positive signal because it indicates that users are interacting with your website. But a low bounce rate can also be a negative sign that users are not [...]