CTA (Call To Action)
What is CTA? CTA is a well-known term in the marketing world and is not only used on a website. CTAs are used in all kinds of marketing activities with the aim of getting potential customers to take action on the marketing efforts they are being promoted to. You've probably come across CTAs many times before, on Google, Facebook, Instagram, YouTube [...]
CRO
What does CRO mean? CRO (Conversion Rate Optimization) is a term for conversion rate optimization of a website. In other words, it is a term for ongoing optimization to ensure that more website visitors take a value-adding action. This could be buying a product, signing up for a newsletter or downloading a brochure. [...]
E-commerce
What is e-commerce? E-commerce is trade that takes place online via the internet. The Danish equivalent term is e-commerce. There are many different types of e-commerce on the internet and it does not necessarily always involve physical products. For example, e-commerce can include: buying a pair of shoes on a webshop buying a subscription to a music service booking a [...]
Voice search
What is voice search? Voice Search is a feature found on a wide range of digital devices that allows users to search for information by speaking to the device instead of searching for keywords in Google using the keyboard. Although it may seem like a completely new [...].
Content marketing strategy: The complete guide to B2B growth
What is a content marketing strategy? A content marketing strategy is the proven foundation of how a company plans, produces, distributes and measures its content to achieve specific business goals. It is the strategic superstructure that ensures every article, video, guide and whitepaper has a clear purpose and reaches the right audience at the right [...]
Webshop optimization
What is webshop optimization? Online store optimization is the work of optimizing an online store to attract more visitors and/or sell more. The work can include SEO (search engine optimization), link building, conversion optimization and much more. To learn more about these topics, click on the red links. In this post, I focus exclusively on [...].
At the top of Google
How to get a top ranking on Google When we run seminars on search engine optimization, there's one question we're guaranteed to get: "What does it take to get a top ranking on Google?". It's a difficult question to answer because it depends on a wide range of different factors related to the website you're [...]
Google optimization
Marketing on Google Marketing on Google can be done via Google Ads (so-called paid search results) and/or Google optimization of your website (so-called organic search results). The latter is also called search engine optimization. If you are interested in a detailed guide to Google optimization, you can read the article on search engine optimization. You can also get a free copy of our new [...]
SEO checklist
Are you using your full SEO potential? Here we have put together a detailed checklist you can use to assess whether your website is reaching its full SEO potential. The checklist covers the most important areas of search engine optimization (SEO) and can help you uncover any issues that may be negatively impacting your SEO. When [...]
Subdomains and subfolders
Subdomains and subfolders from an SEO perspective We are often asked whether you get the best results from your SEO efforts by structuring the content on your website using subdomains, subfolders or several different domains. In most cases, subfolders have the greatest SEO impact, but the truth is that subfolders are far from always the most effective [...]