SEO benchmarking
Benchmarking your SEO efforts It is important to have a fixed measuring point that you can use as a starting point, both when setting goals for your search engine optimization efforts and when you later evaluate the results of your efforts. Therefore, as much as possible, you should benchmark (i.e. clarify) your current presence on Google and the importance of your current [...]
Conversion optimization
What is conversion optimization? Visitors to your website are worth nothing if they don't make a conversion (an action) that is of value to your business - for example, a purchase or a newsletter sign-up. Any good online marketing strategy therefore includes not only a goal to increase website traffic, but also a goal [...]
Google Tag Manager
What is Google Tag Manager? Your website contains a number of so-called tags from Google Analytics, Google Ads and Facebook, for example, which are necessary for you to measure traffic on your website, measure the effectiveness of your online advertising campaigns and get to know your users better. Your tags give you all the data you need to [...]
Remarketing
What is remarketing? Most users on your website leave your website without taking the desired action (e.g. making a purchase). Remarketing allows you to show ads to those users who have left your website or app, so you can keep their attention and generate renewed interest in your products or services. The users in question have already [...]
Google Analytics
Optimize your business with Google Analytics Google Analytics is a free analytics and reporting tool that provides valuable insights into your business, your customers and your ad campaigns. By understanding your customers' behavior and preferences, you can target your activities and increase your revenue. In this article, we will dive deeper into Google Analytics and [...]
Google Shopping
What is Google Shopping? Google Shopping is an advertising platform for webshops that allows you to promote products with image, price and product name directly in the search results (see image example below). Customers can consider your products and prices even before they click through to your website, so you only pay for the [...]
Anchor text
What is an anchor text? An anchor text is the clickable text that makes up a text link - a kind of ad text that gives the user an expectation of what they are clicking on. Google also uses the anchor text as an indicator of what the page is about. There are seven types of anchor texts: Brand name. Your company name. Web address. Your domain name. Search phrase. Keyword [...]
Moving your website
Website migration tips Read below for 10 easy-to-follow tips for a successful website move (also known as a migration) that will ensure your SEO efforts are not compromised during the move. The tips apply to those of you moving your website to a new web server or hosting provider - but also to those of you [...]
Get ready for Black Friday!
Black Friday is the wildest shopping party of the year It's not long until Friday, November 27, when Black Friday kicks off the wildest shopping party of the year. A party that is not only held in Denmark, but in large parts of the world. Consumers are literally going crazy with their credit cards, and as a B2C company, you should of course take advantage of this! The battle for [...]
SEO texts
What is SEO copywriting? For the sake of clarity, let's start by mentioning that the word SEO is short for search engine optimization. You search engine optimize your website by looking at many different parameters - SEO is a world unto itself. One of your options in search engine optimization is to work with your texts - [...]