SEO consulting
Leading Danish SEO specialists With InboundCPH, you get a dedicated sparring partner with more than 20 years of experience in the SEO industry. We give you a solid understanding of how SEO works, and we give you concrete, understandable guidance on how you can work purposefully and structured with SEO on a daily basis and thereby increase your return on investment. We put [...]
SEO competitor analysis
What is an SEO Competitor Analysis? An SEO competitor analysis is a comparison of your SEO efforts with a snapshot of the SEO efforts of your main competitors. Competitors are not necessarily the companies you are in direct competition with or the companies you consider your competitors on a daily basis. It can be any website that for one reason or another has good rankings [...]
Link analysis
What is a link analysis? A link analysis is an analysis of all inbound links (link references from other websites) to your website. A link analysis provides an overview of your current link profile so we can create a concrete strategy on how to increase your visibility through link building. It is important that you have a natural link profile with the right distribution of links [...]
Anchor links
What are anchor links? Anchor links (also called anchor links, jump links and section links) are internal links to other places on the same page. In other words, if a user clicks on an anchor link, they are not taken to a new page, but to a place further down or up on the same page. The anchor links are placed [...]
PWA (Progressive Web Apps)
What is PWA (Progressive Web App)? PWA is a new way of creating user-friendly mobile websites and it's definitely a trend we're going to see a lot more of. PWA technically works like a regular website - it's hosted on regular web servers, accessible via internet browsers and indexable by search engines - but [...]
Backlinks
What is a backlink? As written above, backlinks are links from other websites that link to your website. They are also called inbound links. Example 1: A blogger has written a promotional blog post about your product and links to your website where customers can buy the product. Example 2: A business partner links to you from [...].
Marketing budget
What is a marketing budget? It's always a good idea to create a marketing strategy and a marketing budget is part of this. Marketing plan templates can look different but typically include the following. Content of a marketing plan - example: The products and services to be marketed The specific target groups the products and services should be marketed to The sales channels [...]
Reputation management
What is reputation management? Reputation management is also called ORM, which is short for online reputation management. This means that it focuses on the online reputation of a company on the internet. For example, if an acquaintance tells you that they have had a bad experience with a certain company, you will most likely choose [...]
Marketing strategy
What is a marketing strategy? Your company's marketing strategy should include all of your company's marketing goals. Only when these are written down is it possible to make a plan for how you want to achieve these goals. The purpose of the strategy is to promote your products or services so that you get a lot of sales. It is important to [...]
SEO guide
Step-by-step SEO guide The content on your website determines how often you are found on Google and on which searches you are found. Good, well-crafted content that is aligned with your target audience's search habits on Google is therefore a high priority when search engine optimizing your website. Working with content consists of eight areas, which this guide [...]