Find your hidden ones growth potential and get a clear direction
Get a complete overview of your current marketing setup. We identify waste, uncover untapped potential and deliver a prioritized action plan to ensure your marketing budget drives tangible growth across all channels.
Thoroughness pays off
A strategic channel analysis is not a quick review, but a thorough preparation that ensures your marketing investments are based on a solid foundation.
We work in a data-driven and business-oriented way - not with standard models, but with solutions based on your reality.
It requires insight and experience. In return, you get a direction that creates long-term value.
9 out of 10 Continuing the collaboration
During the process, you gain a deeper insight into your opportunities and limitations. This makes decisions easier and investments more informed.
That's why most choose to continue working together.
Why should you choose a strategic channel analysis?
Whether you've been a marketer in the same place for years or have just taken on the role in a new company, it's crucial to create an overview and set a clear direction. A strategic channel analysis isn't just a quick check of your channels - it's an investment in a solid strategic foundation.
The result is clear direction, prioritized recommendations and a roadmap that makes it easier to make the decisions that bring you closer to your growth goals.
A strategic channel analysis gives you:
- 100 % transparency: Get a full overview of your marketing setup across all channels and markets
- Data-driven decisions: Get concrete, actionable recommendations based on deep insights, data and years of industry experience
- Common ground: Create a clear, shared direction for your digital strategy that fulfills your growth ambitions.
- Clear action plan: Get a prioritized roadmap so you know exactly, what You need to do, and when You need to do it to get the highest possible return
Strategic project manager
eCommerce Manager
eCommerce manager
Online Manager
Digital Manager
Curious about a strategic channel analysis - or if we are the right agency for you?
We know that choosing a digital partner is a big decision. That's why we always start with an open and honest dialog. Our ambition is to be the most transparent and present advisor in the room.
Book a non-binding coffee meeting with Philip & Co. - and we'll quickly find out if we're the right match for your business.
What is a strategic channel analysis?
A strategic channel analysis provides an overview of your digital marketing setup and a focused insight into how to improve digital performance across channels and markets. In many ways, it's a really thorough analysis of your digital channels, historical efforts and technical setups, where our specialists identify challenges and map growth potential. Through a series of workshops, we will present very specific recommendations on how you can achieve better performance across the board. This gives us a good opportunity to understand your business, ambitions and market before we start advising and executing a growth strategy. We often customize the individual channel analysis to our customers' specific needs and wishes, but as a starting point, our model looks like this.
Here's how it works strategic channel analysis
Startup meeting
We start with a structured dialog where we uncover your goals, challenges, strengths and ambitions.
Technical analysis
We identify hidden flaws and untapped potential and provide a prioritized direction for improvement.
Keyword analysis
We map your business-critical searches and assess where the biggest growth potential lies.
Account review
We analyze your marketing efforts across channels and platforms and identify optimization opportunities.
Workshops
We gather the insights, qualify the recommendations and translate them into a concrete and realistic strategy.
Strategic channel analytics that became cooperation
Some start with a free audit and a quick start-up. We believe that the best investment begins with thoroughness, dialog and a well thought-out plan.
A cohesive specialist team that's there from the start
With us, you won't meet juniors on the sidelines. We put together an experienced A-team that combines specialist knowledge and business acumen.
We select the team based on both skills and chemistry. The specialists you meet in the analysis are also the ones who drive further collaboration.
It creates continuity, responsibility and momentum.
We invite sales to the table
When sales and marketing work in silos, you lose pace, precision and revenue. Unfortunately, we see this often - even in organizations with strong professional competencies. That's why we always invite sales to the table from day one.
In strategic channel analysis, we look at how marketing efforts support the everyday life and goals of sales. It's not just about generating more leads, but ensuring that the efforts contribute to real pipeline and revenue growth.
When we combine marketing data with sales experience, you get a more accurate decision-making basis and a clearer direction for your overall growth efforts.
Tech stack and work processes
As part of the analysis, we look at your systems and work processes. The way you work has a direct impact on the effectiveness of your marketing efforts.
With an overview of the tech stack and workflows, we can identify improvements that create better flow and free up resources.
Frequently asked questions
What channels do we look at when doing a strategic channel analysis?
We often adapt the individual analysis to the customer's specific needs, wishes and maturity, but as a starting point, we look at the entire digital palette - that is, everything from your TechStack, content productions, CRM/Marketing Automation, Paid Social, SEO, Google Ads and Tracking. We do this so we know exactly where to start and what to embrace first to ensure the greatest impact and future growth returns. But we can also just focus on a few selected channels and disciplines to start with, if desired.
Is a strategic channel analysis relevant for country expansion?
A strategic channel analysis can be a great framework for expanding into new markets, as you can benefit from the many insights that a channel analysis provides. For example, it can help you find out what you're already doing really well in existing markets so you can scale your setup based on what's already working. This way, you can ensure a more controlled and smooth expansion, so you can target the channels and efforts that will contribute to the most growth.
Can a strategic channel analysis be used to optimize existing markets?
Most people who choose to run a strategic channel analysis use it to get an overview of their existing marketing efforts and gain insight into how they can improve performance across the board. And we embrace the channels and areas that make sense for you. But we also speak from experience when we say that there are a few areas where we should always take a closer look.
What does a strategic channel analysis cost?
It depends on the number of markets and how many disciplines/channels we need to investigate. As a starting point, a strategic channel analysis costs from DKK 50,000, where we operate with 4 disciplines (e.g. SEO, Google Ads, Paid Social and Tracking) and 1 market. If you want us to address more markets, there will typically be an extra charge of DKK 10,000 per additional market. And if you want to add more disciplines, it will be an additional DKK 5,000.
