Leading SEO specialists

SEO agency in Odense

We work with targeted SEO to increase your company's visibility in Google. We ensure you more leads, more customers and an increased turnover online. 


SEO specialists for 20 years

We are a data-driven SEO agency that helps companies in Odense and the surrounding area achieve increased visibility on Google. We do this with a combination of 20 years of practical experience, a solid business understanding and a strong personal commitment to your business.

We can help your business if you want to gain market share from your competitors, if your collaboration with your SEO agency is not working, if you need to relaunch your website and don't want to lose traffic in the process, and if you want the knowledge to handle SEO yourself.

Our strategic and data-driven approach to SEO enables us to achieve the goals we set together for our collaboration. Delivering results is the absolute most important parameter for us, because if your business isn't successful, neither are we. In other words: We thrive on our clients' success.

We value the personal relationship, and we meet you wherever you are in Odense or on Funen. We are not just a supplier, but a dedicated partner who puts his heart and soul into your business. Read more about us and our work processes on the page below.


Business Case

We map your company's market position on Google and calculate the extent to which SEO is a profitable investment.


To ensure a data-driven starting point for the collaboration, we map your target audience's search habits on Google and identify technical errors on your website.



Kick-off meeting

Based on the initial analyses, we develop a strategy and concrete objectives to steer our SEO efforts towards.

Quick wins

Our initial primary focus is to generate rapid results and proof of concept. The analyses form the basis for a mapping of quick-wins.



Content and links

We write targeted content based on your audience's search habits and build relevant, value-added links to the pages as needed.

Advice and training

We provide ongoing advice and training to ensure that you have the opportunity to take over all or part of the tasks, if that is what you want.




We report regularly and set up a dashboard in the company's Google Analytics that shows the development of the collaboration with a focus on our common KPIs.


We meet for regular joint evaluation meetings, where we show our efforts, their results and agree on the efforts for further cooperation.



Here's what our clients say


I couldn't have dared to dream that we would have gotten to where we are today. There is no doubt that the tremendous growth is due to the collaboration we have with InboundCPH, and the great synergy between them, us and our web developers. I am glad that InboundCPH operates on a non-commissioned basis - let's just say it like that?

opinion blockbuster

There is no doubt that for us SEO has made a lot of sense. I had pretty high expectations for what it would achieve when we powered it up - and they have been fulfilled. Furthermore, the collaboration with InboundCPH – and the knowledge we have gained – has had a major impact on the economics of our other marketing channels.


Henning was personally the reason why we switched to InboundCPH, as he showed good business understanding, humility and an ambitious approach to solving the challenges that Spies and I faced. InboundCPH works purposefully and visionarily around our joint solution proposals and can navigate on all levels.

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It is clear to see that InboundCPH has been working with SEO since 1997. They know what works, what to pay attention to and in which direction SEO is developing. They are used to working with large organizations and strong in communicating complex SEO topics so that all stakeholders understand them.

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With InboundCPH, we have a committed partner who meets us at eye level. Their analytical and data-driven approach ensures that our SEO efforts and Ads campaigns are in good hands, and that InboundCPH does their utmost to ensure that we as a customer achieve success with our marketing. And I really appreciate that!


The most important thing is, of course, the results that the collaboration has produced. The numbers speak for themselves: there has been progress on all parameters that we have worked with - and that we continue to work with. Seen in isolation, I have never before experienced such a high increase in traffic from Google to our website.

opinion bisnode

InboundCPH manages to build a good relationship, where knowledge sharing is paramount, and where the nerdy knowledge is translated into information we can act on. You can tell that InboundCPH knows that SEO and SEM can work miracles. Seeing our brand overtake the competition on Google is a real pleasure 🙂


Honesty, openness and a strong but never cocky belief in one's own value are qualities we really value at InboundCPH as a partner. They have never either oversold or undersold their services, but have been honest in both the expectations poll, the forecasts and the subsequent reporting.


It is my belief that a company needs someone internally who sees the light in SEO. InboundCPH has been instrumental in ensuring that we saw the light. Today, we see SEO as a business-critical marketing tool that is crucial for customer access and value creation in our company.

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InboundCPH is a strong contractor and a great capacity in online marketing and SEO in particular. They have great drive and a super good business understanding, which enables them to design and execute business strategies in the digital world. Last but not least, they have a great sense of humor!

Do you know if SEO is a profitable investment? Prior to working with us, we offer all companies a free SEO Business Case, which shows the financial benefits of search engine optimisation. Request an SEO Business Case for your company via the button here:

Fixed cooperation from 5.800 kr.

Working together on a monthly basis, we dedicate our time to growing your business. We guarantee results for a monthly investment starting at 5.800 kr. Click on the button below to get a concrete estimate of your project.

Permanent cooperation from

5.800 kr.

Individual tasks

Fixed Price

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Seminars and webinars

Gain new knowledge to prioritise SEO correctly



Bullshit and agency selection: How to choose the right agency?

Thursday, September 28 / 10.00 - 10.30

There's a lot of hot air in the marketing industry. It doesn't get any better when you're looking for an agency partner. On the contrary, agency pitches are often full of sales gas, space rockets and bad merch. In this webinar, Peter Halling Hilborg will talk about choosing an agency and what to keep in mind when choosing a new agency partner.




Cookie chaos: 97% of all companies are currently breaking the law - Are you?

Tuesday, October 3 / 10.00 - 10.30

Learn how to navigate the cookie jungle. In this webinar, Alexander Kobberø will take you on an informative journey, focusing on the recent landmark study that revealed that 97% of Danish websites send personal data to third-party services without consent. The webinar aims to clear up the confusion around cookies and help you understand your options.









Get more information

How does cooperation work?

We have an individual and differentiated approach to all clients, but we have some fixed processes that most collaborations are based on.

1. SEO Business Case
We start by preparing an SEO Business Case, which includes a calculation of the extent to which SEO is a profitable investment for your business. Read more about our SEO Business Case.

2. Kick-off meeting
The cooperation starts with a kick-off meeting, where together we define a strategy, an action plan and concrete objectives. The meeting is based on the business case and usually also a keyword analysis of your target audience's search habits as well as a technical analysis of your website.

3. Analyze
We prepare a keyword analysis, a technical analysis and, if necessary, a link analysis to ensure that the work is based on a solid foundation and knowledge of your target audience. Read more about our analyse.

4. Quick-wins
If we discover quick-wins in the initial phase of the cooperation, our primary focus will be to realise these. Maximum benefit for minimum effort.

5. Execution
We are implementing the strategy through a number of actions in the areas of technology, content, links and user signals. We do not necessarily prioritise all areas equally, but make a concrete assessment of which weighting of the areas is most profitable for your business.

6. Advice and training
An integral part of our cooperation is advice and training. We believe in knowledge sharing because the outcome of the collaboration is better if you are an active partner.

7. Reporting
We provide regular reports documenting our work and our results.

8. Evaluation
We hold regular evaluation meetings, where we evaluate the progress and results of the cooperation together.

You can read more about SEO in our SEO guide here.

How long does a typical SEO collaboration last?

SEO is a long-term and ongoing marketing process - but the results are also ongoing. That's why working with an SEO agency is equally enduring. Most of our clients work with us for several years.

Do you work with both B2B and B2C companies?

Yes. We're able to deliver results for B2B, B2C and e-commerce businesses in virtually every industry.

Do you work exclusively with companies in Odense?

No. We work regularly with companies across the country. On Funen we work with companies in Odense, Middelfart, Svendborg and Nyborg. We are also present in Copenhagen, Aarhus and Aalborg.

Why should I choose you?

Our 20 years of practical experience make us some of the most experienced SEO specialists in the industry. We've been doing SEO since 1998, before there was a Google. Our strategies are tried and tested and we always stay at the forefront of the latest knowledge.

We work with full transparency, so you can be sure we're delivering the results we need to achieve our common goals. We are in personal dialogue throughout the collaboration and we provide regular reports on our search engine optimisation work and our results.

95% of our clients continue SEO cooperation with us after the first contract expires. We are proud to have created measurable and positive results for ambitious companies such as Spies, Atea, jem&fix, Berlingske Media, Blockbuster, ILVA and Audi.


Get in touch

Do you need help with search engine optimization (SEO), or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen and have a dialogue about your SEO project.

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