Google Tag Manager

What is Google Tag Manager?

Your website contains a number of so-called tags from for example Google Analytics, Google Ads and Facebook, which are necessary for you to measure traffic on your website, measure the impact of your online ad campaigns and get to know your users better. Your tags give you all the data you need to develop and implement a successful marketing strategy.

Google Tag Manager (GTM) is a tool that makes it easier for you to manage your tags and allows you to get more useful and more accurate data out of your tags. With Google Tag Manager, all your tags are in one place, and you can manage them via an easy-to-use control panel without having to get a web developer to edit the code behind your website. It's easy and flexible.

Advantages of Google Tag Manager

The benefits of Google Tag Manager are many. You get:

• More accurate data. With Google Tag Manager, you can control exactly which conditions trigger a tag on your website. For example, you can trigger a tag based on specific page views, clicks, form submissions or time intervals to gain more actionable insights about your users.
• Easy and flexible administration. You can deploy, edit, update and test all your tags easily and simply via a graphical interface. So you don't need to involve the IT department or an expensive external web developer. It's faster and cheaper.
• Improved load time. Tag Manager improves the load time (loading speed) of your website, because you don't have to have a lot of different tags on the website, but just have a single tag associated with Google Tag Manager. This improves the user experience.
• Fewer errors. The graphical interface of Google Tag Manager reduces the risk of errors because you don't have to edit the code behind your website to make a change. Google Tag Manager allows you to test whether the change works before you apply it to your website.
• Version control. Each time you make a change to your tags, Google Tag Manager saves a copy of the previous version. That way, you can always easily undo a change and restore a previous version of your tags if you need to.

Short guide to Tag manager

Google Tag Manager is a so-called tag management systemthat collects all your tags in one place. Instead of having all your tags implemented on the website, just a single tag from Google Tag Manager is implemented as a replacement. So you no longer have to edit code on the website itself every time you want to change your tags - instead you can use the graphical interface in Google Tag Manager.

The interface is simple and straightforward, making it possible for anyone to use Google Tag Manager, even without technical skills. Tag Manager supports a wide range of tags, including Google Ads, Google Analytics and TradeDubler. See all supported tags here.

You can control exactly when the tags are triggered on your website and thus gain more accurate knowledge about your users. For example, you can control when Google Analytics collects information about a given user. For example, when the user views a certain page, when the user clicks on a certain button, or when the user has been on your website for a certain period of time.

You also have the option to add your own tag template. Google Tag Manager supports all types of tags that can be used on computers and mobiles. If there is a tag template that does not already exist, you can add a new one in custom templates.

If you want to temporarily pause or deactivate a tag from your website, this is also possible. Even if you deactivate a tag, the Tag Manager will save the tag in case you need it again. Thus, Tag Manager works well if you want to work with time-limited campaigns or advertisements.

It is possible to associate multiple users to the same account in Google Tag Manager, and you can assign different user and editing rights to each user. If you have multiple websites, you can associate all websites with the same user account, so your organisation only has one account. Another benefit of working with multiple users on one account is that you can create workspaces that allow you to work on the same tag without affecting anyone's work on the tag.

How does Google Task Manager help improve SEO?

Google Task Manager is also a great tool to improve your SEO. If you already have a clear idea of what you want to achieve with your SEO strategy, you can use Google Task Manager for the following:

• Event tracking. Indicates how far along the buying process potential customers are and how they found your website. This information is useful for you to plan how to improve your conversion rate in the future.
• Schema Implementation. Improves Google's understanding of your website so that your website is more likely to appear in Google Search based on the meta description of your website.

Get started

We can set up Tag Manager to suit your exact needs and help you get the exact data out of your tags that you need to strengthen your digital presence. After a short training period, you'll be able to use the tool on your own going forward.

Of course, we take into account all existing tags on your website, so you don't lose valuable data during the transition to Google Tag Manager, and we make sure your data isn't recorded twice due to overlaps. After the implementation, we are always available if you have any questions or need tips and advice.