Breadcrumbs are small navigation links that help users and search engines find their way around your website. They can therefore have a positive impact both on the usability of your website and on your search engine optimisation (SEO) work.


What are breadcrumbs?

Breadcrumbs (in English breadcrumbs) are small navigational links that show users where they are on the website and how that page relates to other pages on the website. Here is an example from The Blue Newspaper, where the front page, the category page and the subcategories are all shown in the breadcrumbs (the light blue links) of the page:

Breadcrumbs can increase the usability of your website, while making it easier for Google to see the context and relevance of pages. In addition, breadcrumbs (if you mark them with structured data) on Google instead of the web address of the page (written in green), making the search result clearer and more attractive to click on:

Breadcrumbs on Google

We recommend breadcrumbs on large websites with a lot of content and many levels of content. On smaller websites, breadcrumbs are unlikely to have a positive effect, either on usability or on the site's visibility on Google. The term breadcrumbs (breadcrumbs) comes as an aside from the story of Hansel and Gretel, who used breadcrumbs to find their way through the forest.

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Mark Molgaard

Partner & Senior SEO Specialist

Se forfatter

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Do you need help with search engine optimisation (SEO), or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen for a no-obligation discussion about your SEO project.

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