Core Web Vitals
In May 2021, Google launched Core Web Vitals. This is a collective term for three technical parameters that, in interaction with other parameters, ensure users have a good site experience when they visit your website. The launch is an extension of the existing Web Vitals, which emphasize parameters such as mobile-friendliness and HTTPS. With the launch of [...]
Local SEO
What is local SEO? Local search engine optimization aims to optimize your business' visibility on local searches on Google. Local searches can be searches that include a place name (e.g. "SEO agency Copenhagen"), but they can also be searches without a place name (e.g. "SEO agency"), where Google displays local results based on the user's IP address. A local SEO effort [...]
GA4 migration
What is GA4 (Google Analytics 4)? Google Analytics 4 is the latest version of Google Analytics. GA4 uses machine learning (AI) to provide better and more accurate data quality. However, GA4 is very different in reporting and user interface compared to the old version and therefore requires some getting used to. Why should you migrate to GA4? [...]
The Danish Business Authority will not prioritize the supervision of statistics cookies
The current cookie rules According to the current cookie rules, you must obtain consent before you can collect statistics about visitors to your website. Rules that have raised concerns for many Danish companies because a large number of visitors say no to cookies, causing companies to lose important and valuable visitor data. The problem becomes [...]
Rich snippets: The path to increased visibility and more clicks
What exactly are rich snippets? As mentioned earlier, rich snippets are extra information on Google search results. There are different types of rich snippets, including reviews, product prices, product inventory, cooking time and calories for recipes, events, etc. Below is an example of rich snippets if you search for "strawberry pie" on Google: [...]
4 out of 5 businesses are not ready for new Google update
What is a good user experience? User experience reflects how the user feels about visiting the website. Therefore, a good user experience is when websites meet the needs of the user, which often results in the user staying longer on the website. In addition, a good user experience also ensures greater visibility on Google search results - a good user experience is therefore closely linked to [...]
The Quality Score calculation is now revealed
What is Quality Score? Quality Score affects how profitable and effective your Google Ads ad is, as it is Google's assessment of the quality and relevance of your keywords in relation to your ad. The Quality Score is measured on a scale of 1-10, with 10 being the highest, indicating how relevant your keyword is. In addition, the [...]
Zero-click searches
What are zero-click searches? Zero-click searches refer to when people don't click on a link because they have already gotten the answer on the Google page. For example, if you search for "when to change to summer tires", you get the answer directly on the Google page without having to click through to a website. There are [...]
Sales Qualified Lead
What is a Sales Qualified Lead? The Sales Qualified Lead (SQL) is the fourth of six stages in a customer's buying journey. It happens to be both one of the most important and most difficult stages for a company to define because it's where the marketing team hands over a lead to the sales team. When a lead becomes an SQL, it's [...]
Marketing Qualified Lead
What is a Marketing Qualified Lead? A Marketing Qualified Lead (MQL) has shown some form of interest in your company, either by responding to marketing activities or by meeting your company's criteria for which leads are typically more likely to become a customer than other leads. Often an MQL is [...]