Digital leads
What is a digital lead? In online marketing, we talk a lot about leads. In short, a lead can be defined as a person or company that has shown interest in your product or service. So how should "interest" be understood? It doesn't have to be in the literal sense, but can be very indirect. For example, a lead can [...]
Sales strategy
What is a sales strategy? A sales strategy can be defined as a plan to position and sell your product or service to potential leads in a way that sets you apart from your competitors. A bit of a mouthful, but when broken down into points, it's actually not that complicated. B2B sales strategy Before [...]
Matomo Analytics
What is Matomo? In short, Matomo (formerly Piwik) is an open source analytics tool that has been on the market since 2007. It comes in two different versions: cloud-based or hosted on your own servers (on-premise). Why choose Matomo? Significantly improved data basis (up to 99% better) than Google Analytics Cookieless tracking + annoying cookie pop-up banners can [...]
CPL (Cost Per Lead)
What is CPL? Cost Per Lead, often abbreviated to CPL, is a formula or model in online marketing. In short, it tells you how much it costs to acquire a new lead, i.e. a potential customer. How to calculate CPL The formula for calculating CPL is as follows: CPL = Total cost [...]
Sales outreach
What is sales outreach? In short, sales outreach means reaching out to potential new customers in the hope of landing a sale. In some cases, it can also be former customers who have gone "cold", i.e. you haven't done business with for a while and you want to re-establish contact. [...]
Sales optimization
5 tips for sales optimization Here are 5 concrete ways to optimize your sales: 1. Start with your ideal customer Many businesses don't actually have a clear picture of exactly who they are trying to sell to. That is, who their product or service is aimed at. Because even though you may well [...]
B2B lead generation
What is B2B lead generation? It's actually a threefold question. What is B2B, what is a lead and what does it mean to generate them? B2B is basically trade between companies, as opposed to when a company sells to private individuals. You can read more in the article B2B sales. A lead is a person (or in [...]
Find new customers
How do I get new customers? A new customer is, as the name suggests, a person (or company) who hasn't bought anything from you before. It may seem obvious, but the difference between new and existing customers is important to emphasize. Getting a sale from an existing or previous customer is significantly different (and most often [...]
B2B marketing plan
What does a good B2B marketing plan look like? Although B2B sales are more complex and have more variable parts than regular consumer purchases, there are still a lot of commonalities to be found when it comes to a B2B marketing plan. The good B2B salesperson generates leads, makes contact, presents their product and closes the sale. Of course, it also depends on your [...].
B2B sales
What is B2B sales? First, it's important to understand what exactly is B2B sales? How does it differ from B2C? What does the process behind a B2B sale look like and how do you make a successful B2B sale? In its basic form, a B2B sale is a transaction between two companies. In other words, one company buys a product from [...]