Lead scoring
What is lead scoring? Lead scoring is a way to measure where your customers are in the customer journey. The leads you get through different activities accumulate points based on their behavior, you can acquire your leads through different activities, you can read more about lead generation here. A lead scoring can show how motivated a lead is [...]
Lead nurturing
What is lead nurturing? The definition of lead nurturing is really quite simple, it's about developing relationships with your leads and nurturing them through the buying process. Of course, that's the short version, because there's a lot more to it than that, so let's go into a little more detail. It's often the case that [...]
Website development
The prerequisite for a successful new website is that the technical foundation of the website is in order - i.e. that there are no technical errors and inadequacies that impair the quality of the website and prevent Google from indexing the website. It is also a prerequisite that existing content from any old website is retained, expanded or optimized with [...]
Autogenerated texts
What are autogenerated texts? Auto-generated texts (also called machine-generated texts) are texts that are partially or completely written by machines. It's not just a distant future scenario, but a practice that has been happening for several years. There are several tools available for this purpose, and although these tools are no match for skilled copywriters, they have reached [...]
Topic clusters
What are topic clusters? A topic cluster is a group of landing pages that cover the same general topic. The cluster consists of a main page (a pillar page) that targets the topic's most important keywords and a number of subpages (supporting pages) that support the main page in terms of content and link to the main page. Here are the [...]
PDFs and SEO
PDFs are inappropriate Let's face it: PDFs are inappropriate in an SEO context compared to regular web pages. There are several reasons for this: PDFs are difficult to make visible on Google. PDFs don't allow users to interact with your website. PDFs are not user-friendly on mobile devices. Readers of PDF files [...]
Video SEO
Videos and SEO Videos can engage and retain users on your website and make your message visible in Google Video Search. At the same time, Google is increasingly showing videos in search results, especially if the videos are published on an external platform like YouTube, Facebook or Vimeo. The videos appear either in a separate video box or as a more common search result: [...]
JavaScript & SEO
What is JavaScript? JavaScript is a programming language used on the vast majority of websites. All popular CMS systems such as WordPress, Joomla, Shopify and Drupal rely on JavaScript to function fully. Typically, JavaScript is used for limited interactive functions that improve the user experience on the website, but JavaScript can also be used to display content. JavaScript and SEO [...]
Webinar 2020 - what have we learned?
Digital transformation 2020 was the year of digital transformation - even for a digital agency. Webinars have become a big part of our everyday life here at InboundCPH. Since the arrival of COVID-19, we've been working to share knowledge with you. Close to 3,000 people have signed up for our SEO webinars, which have gone in-depth with [...]
65-89 year olds love e-commerce
This is how much older people shop online It's been a number of years since e-commerce became part of everyday life in Denmark. For many years, it was more or less reserved for those who followed technology and were quick to adapt to the digital world. Those days are over. Our older [...]