WHY you should go all out in Google Ads on Black Friday
Conversion rates increase significantly on Black Friday Last week we published the blog post Getting ready for Black Friday. We informed you that tactics are your most important tool and gave you some concrete tips on how to plan good tactics for your Google Marketing activities on Black Friday. In this post, I will focus exclusively on [...].
Are you giving away market share because of COVID-19?
COVID-19's impact on marketing Content marketing platform Conductor has released a new analysis examining the impact of COVID-19 on companies' marketing efforts. The analysis is based on responses from 317 marketers across a wide range of industries and segments, mainly in North America. In the survey, a whopping 65 % of all marketers say their marketing budget is being reduced as a result of COVID-19, while [...]
Growth hacking
What is Growth Hacking? Growth hacking is a relatively new field in the marketing world. The idea behind it was to help companies in their infancy achieve massive growth in a short time and on a small budget. It's no longer (exclusively) small businesses that are adopting the technique, because today the method is also used by medium-sized [...]
SEA (Search Engine Advertising)
What is SEA? SEA is a term for search engine advertising. The purpose of SEA is to get your business ahead of your competitors in search results by paying a search engine (e.g. Google) to display your page at the top of their results. This works by bidding on specific keywords that you believe will generate valuable visitors [...]
Leads
What do leads mean? There are few companies that aren't on the hunt for new leads that they work to convert into customers on a daily basis. Knowing this particular word, its meaning and how to work with collecting leads can benefit you and your business greatly. Let's start with the meaning... [...]
LTV (Life Time Value)
What does LTV mean? Customer LTV (life time value) is about looking at how much profit your company makes from each customer - throughout the customer's "lifetime". Your customer lifetime value is measured by the total profit from the first time your customer places an order in your store to the last time your customer buys from you.
CPA (Cost Per Acquisition)
What is CPA? CPA is a payment model used in online marketing where you pay for the number of actions and not the actual traffic on the website. Cost Per Acquisition gives you insight into what you pay when a visitor through an ad takes a desired action on your website (also known as conversion). It [...]
Content marketing
What is content marketing? Content marketing is a broad discipline within the vast world of marketing. Here, it's a tool that can influence potential customers by pushing them forward in a buying process. In recent years, it has become increasingly popular to concentrate on this branch of marketing, but what is content marketing [...]
CLV (Customer Lifetime Value)
What is CLV? It's important for a company to know how much its customers are worth. To make that calculation, you can use Customer Lifetime Value, which indicates what the total value of a customer is. CLV is also known as customer value or customer lifetime value. Customer Lifetime Value is [...].
CAC (Customer Acquisition Cost)
What is CAC? CAC is often used by both small and large companies when calculating how much money a company spends to acquire a new customer. It's important to know your company's Customer Acquisition Cost, because as a company you can't avoid spending some money on [...]