Knowledge for growth
Marketing guides
Explore our content universe and learn more about Google Marketing. We strengthen your knowledge of search engine optimization (SEO) and Google Ads so you can do it yourself or work more actively with an agency.
Search engine optimization
This is a complete guide to SEO (Search Engine Optimization), covering everything from the most basic fundamentals to more advanced techniques and the future of AI-based searches. The guide will help you understand the most important ranking factors, build a strong SEO strategy, utilize the best tools and navigate a world where artificial intelligence is changing how users search for information. The goal is to give you a clear direction to optimize your website's visibility, whether you are new to the world of SEO or already an experienced specialist.
Danes search over 8 million times on Google every single day. According to a study from FDIH, 8 out of 10 Danes start a planned purchase by searching for information on Google. If your business is to win customers and stay ahead of the competition, you need to search engine optimization be prioritized as a core part of your digital strategy.
An effective link building strategy is crucial for a successful SEO effort. In this guide, I'll teach you how to build new, valuable links to your website and how to optimize the value of your existing links.
The content on your website is essential for your visibility on Google. If Google can't understand what your website is about and if the content isn't aligned with what your target audience is searching for, your website will never be found online. Good, well-crafted content that is aligned with your target audience's search habits on Google is therefore a cornerstone of any SEO strategy.
Technology is the technical foundation of your website. The prerequisite for successful SEO is that there are no technical errors and inconsistencies on the website that degrade the quality of the website and prevent Google from indexing all or parts of the website.
The strategy is the foundation for successful SEO work and is crucial for both the common understanding of the work and its execution. So don't underestimate the importance of having a solid SEO strategy - especially if you haven't worked with SEO before.
The work with search engine optimization (SEO) consists of a number of different areas of work. In this post, I've put together a checklist that takes you through the most important elements of the work. Use it to identify the areas you need to focus on going forward.
Google Ads
Remarketing is an advertising method that allows you to reach people who have previously interacted with your website or app. You can keep your target audience interested in you and your products
Learn more about Google Shopping and how you can use the ad platform to attract more ready-to-buy customers to your online store. Read more below.
PPC refers to a payment model where an advertiser pays an amount each time a person clicks on the advertiser's ad online. Also known as Pay Per Click or "pay per click". Read more about PPC below.
When searching for a specific product on Google, it's possible to see a special type of ad that includes images of the product, title and price of the specific item. This type of ad used to be called PLA (Product Listing Ads), but today they are simply referred to as Google Shopping Ads, or Google Shopping Ads.
Google Merchant Center is a digital platform where online businesses upload product data that promotes Google Shopping ads (formerly product ads). Within the Merchant Center, you also provide information about your e-commerce business, shipping, etc.
Do you want more traffic from Google? The first thing you need to research is what people are actually searching for. There are tools to help you do this, and Google Keyword Planner is one of them. The Keyword Planner, also known as Keyword Planner, is a whole world unto itself!
Strategy
The strategy is the foundation for successful SEO work and is crucial for both the common understanding of the work and its execution. So don't underestimate the importance of having a solid SEO strategy - especially if you haven't worked with SEO before.
By using a combination of different marketing channels in your marketing efforts, you will achieve more effective marketing than by focusing solely on one or a few channels. Get inspiration and advice on how to create your marketing mix below.
We often come across a number of incorrect assumptions about SEO in our daily contact with Danish businesses. In this post, I'll debunk some of the most persistent SEO myths so you don't waste your time and hard-earned money on efforts that have no effect.
Before you start working with SEO, you need to set specific goals and create a benchmark against which you can evaluate your efforts. Read below to learn more about setting goals, benchmarking and evaluating search engine optimization (SEO).
What is the difference between SEO and SEM and which of the two marketing methods can add the most value to your business? That's the question I try to shed some light on in this post.
Outsourcing or insourcing SEO is a key decision that determines the success of your SEO efforts. Read more about the main pros and cons of insourcing and outsourcing SEO here to help you choose the right strategy.
Conversion optimization
Conversion rate optimization (CRO) creates more leads and increases sales on your website. Read this article to learn about conversion optimization and how to optimize the conversion rate on your website.
Learn more about online store optimization and how to optimize your online store to increase sales. In this article, I focus on abandoned cart issues and how you can deal with them to ensure that fewer customers leave your online store during checkout.
Optimizing Click Through Rates (CTR) is an important part of your search engine optimization (SEO) efforts. In this article, you'll get a thorough insight into how to optimize your CTR to increase traffic from Google to your website.
User signals, along with technique, content and links, are the four pillars of search engine optimization (SEO). Read more about user signals here and learn how to optimize user behavior on your website.
Bounce rate is the percentage of users who leave your website after viewing only one page on the site. Read more about bounce rate here.
Pogo sticking is one of the user signals that Google measures to assess a website's relevance for a given search. Read more about pogo sticking below.
Speed optimizing your website is important for both your visibility on Google and your conversion rate. In this article you'll get some simple tips and tricks on how to speed optimize your website.
Link building
An effective link building strategy is crucial for a successful SEO effort. In this guide, I'll teach you how to build new, valuable links to your website and how to optimize the value of your existing links.
You probably already know that link building is crucial for successful SEO efforts. But did you also know that the internal link structure of your website has an impact on your visibility in search engines? Read below to find out why internal link building is important and how to build internal links in practice.
A link analysis is an analysis of all inbound links (links from other websites) to your website. Read about our link analysis here and learn more about how we can help you create it.
Get advice and guidance on using anchor links to boost your presence on Google. Read below to learn more about anchor links.
An anchor text is the clickable text that forms a text link. In this article, you'll get a basic understanding of anchor texts and learn how to write the best anchor texts in your search engine optimization (SEO) work.
Paid links are links that you pay a website to get. There is a lot of information on the web about buying links and it's important to be able to distinguish between fact and fiction. In this post, you'll learn more about the topic.
Unlinked mentions are mentions of your business on another website without that website linking to you. In this article, you'll learn about unlinked mentions and some tips on how to use them in your link building efforts.
Broken links are links to pages on your website that don't exist. In this article, I'll teach you how to handle dead links correctly and how to recover their SEO value.
Outbound links are links from your website to other websites. They should be part of your SEO content optimization efforts as they can have a positive impact on Google's understanding and rating of your site.
Content optimization
Even though you want visitors from Google, the reader is your most important protagonist when you write. Because the reader can become a customer. Google can't. That's why your reader should want to read your text all the way through - regardless of whether you're writing SEO text or not.
In this post, we leave the floor to our great partner Majbritt Lundwho runs his own communication company specializing in online texts.
In this post, we leave the floor to our great partner Majbritt Lundwho runs his own communication company specializing in online texts.
The content on your website is essential for your visibility on Google. If Google can't understand what your website is about and if the content isn't aligned with what your target audience is searching for, your website will never be found online. Good, well-crafted content that is aligned with your target audience's search habits on Google is therefore a cornerstone of any SEO strategy.
A Title Tag is a short, clickable heading that appears in Google search results. The Title Tag has a big impact on your visibility on Google and on how many of the users on Google choose to click on your website instead of a competitor's website. In this article, you'll find tips on how to write a good title tag.
A Meta Description is a short description that appears in Google search results. Every page on your website should have a Meta Description because it affects how many of the users on Google choose to click on your website instead of one of your competitors' websites. In this article, you'll find tips on how to write a good Meta Description.
A keyword analysis is the foundation for a successful SEO effort. It provides insights into what your target audience is searching for on Google and thus what content can attract and engage your audience. In this post, you will learn how to do an effective keyword analysis.
We are happy to welcome Tim Jensen from content marketing agency TEXTA to the blog! Tim has written a post about how content marketing can help your business in the search engines and increase the conversion rate on your website. Read below and get inspired for your value-adding content marketing efforts.
Duplicate content (i.e. identical content on two or more different pages) can harm your visibility on Google. In this article, you can learn how to easily identify and remove duplicate content on your website.
Images (including product images) are an important part of the content on many websites, but Google has a hard time understanding images. Fortunately, there are a number of things you can do to help Google understand your images and increase your visibility in Google Image Search. You can learn more about this here.
Headings and subheadings are an important part of your SEO work with content optimization. Here are some basic tips on how to write good headings and how to mark them up correctly with so-called -tags.
We often get the question: "How many times should I include a keyword in the text?". Unfortunately, there is no clear-cut answer to this question, and below I will try to help you understand how to best use keywords in your texts.
Technical SEO
Technology is the technical foundation of your website. The prerequisite for successful SEO is that there are no technical errors and inconsistencies on the website that degrade the quality of the website and prevent Google from indexing all or parts of the website.
There is a big difference between using subdomains, subfolders or separate domains to structure the content on your website. Read about the pros and cons of the different solutions here so you can choose the best possible solution for your SEO.
The web server is like the engine of a car. It gives you control, maneuverability and stability, and it makes sure your visitors get to their destination quickly and safely. The choices you make about your web server can have a huge impact on your website's usability and visitor traffic - and ultimately your bottom line. In this post, we'll give you 11 tips on your web server to prevent it from damaging your SEO.
By implementing Open Graph Tags on your website, you can control how your website looks when shared on social media (Facebook, LinkedIn, etc.). Read more about Open Graph Tags here and learn how to use your tags correctly.
Breadcrumbs are small navigation links that help users and search engines find their way around your website. They can therefore have a positive impact on both the usability of your website and your search engine optimization (SEO) efforts.
Structured data (also known as Schema Markup) makes it possible to mark up content on your website (e.g. prices and stock status of products) so that Google and other search engines can display the content directly in search results. Using structured data can therefore have a positive impact on your search engine optimization (SEO) efforts.
If you have a language-versioned website, i.e. a website in multiple languages, implementing hreflang tags on your site is important for your visibility on Google and your search engine optimization (SEO) efforts. Learn more in this article.
Paginated content (i.e. content that is split across different URLs) has a number of pitfalls that you need to be aware of. In this post, we'll give you tips on how to handle paginated content on your website and how to use rel=next and rel=prev correctly on your pages.
Canonical tags are important for your search engine optimization (SEO) work on your website. In this article you can learn what a canonical tag is and how to use it correctly.
Every time a user views a page on your website, your web server returns a so-called HTTP Status Code. In this post, you'll learn about the different status codes and recommendations for handling them.
A redirect is an automatic forwarding of a user from one URL on your website to another. Redirects are important to set up every time you take down a page on your website and every time you change an existing URL.
HTTPS is a protocol used to exchange data on the internet. There are several advantages to using HTTPS instead of HTTP on your website. In this post, you'll learn about the benefits of HTTPS and how to switch from HTTP to HTTPS.
Every page on your website has a URL that can contain the text WWW. It is important for your search engine optimization (SEO) work that your URLs can only be accessed either with or without WWW.
Every page and file on your website has a URL, which indicates the location of the page or file on your web server. In this article, you'll find tips on how to build and structure your URLs so that they are appropriate for both your website users and your website's visibility in search engines.
The choice of domain is crucial to the success of your business online. In this article, you'll learn about domains and domain extensions and get some tips on choosing a domain name for your website.
Speed optimizing your website is important for both your visibility on Google and your conversion rate. In this article you'll get some simple tips and tricks on how to speed optimize your website.
Robots.txt is a text file on your website that search engines (including Google) read before they crawl your website. The file tells search engines if there are any pages they should not crawl. It's important that your website has a robots.txt file.
A sitemap is an overview of all pages on a website. There are different types of sitemaps, including XML and HTML sitemaps. Read more about sitemaps below and learn why having a sitemap on your website is important for your visibility on Google.
Data collection
A keyword analysis is the foundation for a successful SEO effort. It provides insights into what your target audience is searching for on Google and thus what content can attract and engage your audience. In this post, you will learn how to do an effective keyword analysis.
A link analysis is an analysis of all inbound links (links from other websites) to your website. Read about our link analysis here and learn more about how we can help you create it.
Google Tag Manager makes it easier for you to manage tags on your website and get more useful and accurate data out of your tags (e.g. regarding visitors). Read below to learn more about Google Tag Manager.
Google Analytics is a free analytics and reporting tool that can give you valuable insights into your business. Read more about Google Analytics here and learn how you can use the data you get from Google Analytics to strengthen your business.
Get in touch with us
Do you need help with your Google Marketing efforts or are you considering whether it makes sense for your business to focus on SEO and Google Ads? Contact Ian Rosenfeldt to discuss your project.
