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Seminar

Your next customer is building their shortlist in ChatGPT. Are you on it?

Closed morning briefing for B2B leaders – including a tailored analysis of your AI visibility

Right now, a decision-maker in your market may be asking ChatGPT, Gemini, or another AI assistant which companies they should consider in your category.

The AI answers instantly. It names a few companies. It highlights one as especially relevant. Is that you — or one of your competitors?

AI is already changing how B2B buyers research, compare, and shortlist suppliers. But unlike traditional search, much of this journey happens without a click, a website visit, or a visible source in your reporting. That means your company may already be considered, recommended — or left out entirely — without you knowing.

Why AI visibility matters now

For years, traffic has been one of the clearest signs of market visibility. But when buyers get answers directly from AI assistants, that signal becomes less complete. If AI does not associate your company with the right problems, categories, markets, and buying intentions, you risk being invisible at the exact moment the shortlist is created. AI does not simply recommend the best supplier. It recommends the company it has the strongest basis for recommending. That basis is built from your digital footprint: content, authority, third-party mentions, category positioning, brand signals, and consistency across the web.

What you will get from the briefing 

This is a practical, in-person morning briefing — kept small to allow for real dialogue, questions, and discussion.

Strategic insight: Understand how AI assistants are changing the B2B buying journey, why traffic no longer tells the full story, and which signals influence whether a company is recommended.

Tailored AI visibility analysis: Review how your company appears in AI-generated answers for relevant searches in your category, focus areas, and markets — and how you compare with selected competitors.

Next steps: Identify where your biggest opportunities may lie, and which concrete initiatives can improve your visibility in AI-generated recommendations.

Information

19. August 2026 kl. 09:00-11:00
InboundCPH, Rosenvængets Allé 11, 2100 Kbh Ø
Pris:
Free
Participation is free of charge, but your registration is binding. In case of no-show without cancellation no later than the day before, a no-show fee of DKK 500 will be charged.

Who is it for?

This briefing is for B2B leaders responsible for growth, pipeline, visibility, positioning, or commercial strategy – especially in companies with a complex buying journey.

This briefing is for B2B leaders responsible for growth, pipeline, visibility, positioning, or commercial strategy — especially in companies with a complex buying journey.

Typical participants include CMOs, VP Marketing, CSOs, CCOs, commercial directors, founders, and other senior leaders responsible for market visibility and demand generation.

You may recognise one or more of these challenges:

  • Organic traffic no longer tells the full story of your market visibility.
  • Customers are researching more on their own before contacting suppliers.
  • AI is beginning to influence your category, but it is unclear how much and in what way.
  • Leadership is asking how marketing should respond to AI — and you need a concrete answer.

If even one of these sounds familiar, the briefing is likely relevant for you.

Application

As this is a closed briefing with a limited number of seats, all applications are reviewed manually.

We reserve the right to decline applications that do not match the format.

Apply for your place →

Tilmelding

Questions?

Contact Henning

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