Related searches

Related searches are words or search phrases that are related to the primary keyword. Google sometimes shows related searches in the search results, and related searches can actually be useful when working with SEO.

Mark Mølgaard</trp-post-container

Partner & Senior SEO Specialist

What are related searches?

An example of a related keyword to "cat" could be a cat bed, a scratching post or cat diseases, just to name a few examples for the sake of understanding.

As written above, related searches are important when working with SEO. This can be concluded from the fact that good SEO texts not only contains the primary keyword, but also includes related searches.

There are several reasons why using related keywords benefits your SEO texts.

Why do related keywords benefit my SEO texts?

Google has gotten smarter over the years. Therefore, mentioning the primary keyword 100 times throughout your SEO text is not enough today. You need to be more creative and convince Google that the text you write is actually not pure manipulation but has relevance to your readers/users or customers. The more related keywords you use in your text, the more likely it is that Google will find your text credible and thus value it and rank it higher.

It should also be mentioned that Google likes that when a user Googles a topic and clicks on a website to get an answer to your question, that this question is answered on the website that the user clicks on. The texts that have the most thorough answers are typically the ones that are rewarded with good rankings. This is seen by the fact that landing pagesSearches that typically appear at the top of page 1 on Google have associated texts that are typically around 1,000 to 2,000 words. In addition, the related searches help fill up to the 2,000 words with what is relevant to write about in order to answer a user's inquiry in the best possible way.

Not everyone is focusing on related keywords and you need to take advantage of this opportunity as soon as possible. Because even if not the majority of users search for related keywords, if you work with related searches, you will have a chance to win over all those who do.

Fierce competition

If it's difficult for you to reach the top on your primary keyword, one of the reasons may be that there is a lot of competition for this particular keyword. Therefore, it is wise to include the related keywords in your text so that you have a chance of building a text that can rank higher than the competition on the related searches. As Google can see that you are getting visitors to your website via the related keywords, it can actually contribute to your ranking on your primary keyword increasing in Google.

Mark Mølgaard</trp-post-container

Partner & Senior SEO Specialist

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In this post, we leave the floor to our great partner Majbritt Lundwho runs his own communication company specializing in online texts.

Related searches

What are related searches?

Why do related keywords benefit my SEO texts?

Fierce competition

Related guides

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