PODCAST

Customer Journey Mapping

In this episode we are joined by Christopher Hofman from IMPACT Extendand we're going to talk about Customer Journey Mapping. Most of the touchpoints of your users' buying journey are on Google, so we're talking about customer journey mapping to identify the different prospects (touchpoints) in the buying journey. But how do you measure success and what are the typical metrics? And finally, a great tip: Remember that the different pages on your website need to do different things, so think about the purpose of the content on the page.

Host: Henning Madsen | Guests: Christopher Hofman, IMPACT Extend

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