Break with the pseudo-reports

As a B2B company, tracking organic traffic and the impact it has on the purchase journey can be more difficult than it is for B2C and E-commerce. This can seem like a deal breaker when it comes to SEO work and objectives that are often directly linked to growth.

So how do you ensure that SEO efforts create value? And how do you know if you're getting the right value from working with an agency or consultant?

That and much more will be answered in this episode when Thomas Østerkjerhuus from MorningTrain guests at the studio for the third time. In the episode, he talks about how to break the pseudo-reports and what benefits there are for you, the report writer, and for you, the report recipient, creating a win-win situation.