With long complex buying journeys it is important to know your target audience (rather trite, but extremely important). With a visit from Lotte Lauridsen from HelionB2B, it became a talk about how to think as a B2B company SEO and digital marketing combined.
B2B have long complex buying journeys with multiple stakeholders, so you need to create content and content types for all stakeholders. Content should be created in top, mid and low funnel. And SEO-green content should be written that answers the questions you get from your keyword research. So a good advice is to start with the low hanging fruits and think about: What questions will you as a business keep answering?
Host: Henning Madsen | Guests: Lotte Lauridsen, Helion B2B
Do you need help with search engine optimization (SEO), or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen and have a dialogue about your SEO project.
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