Copenhagen-based SEO Agency

SEO Agency in Denmark

Since 1998, we have helped more than 200 companies gain the strongest possible presence on Google in the Nordics (Denmark, Sweden, Norway, and Finland). Our unique framework provides the necessary strategic oversight to align our SEO activities with the goals and objectives of your business.


Danish SEO agency with 20 years of experience

We are a Danish SEO agency working with medium to large account clients in competitive markets. With more than 20 years of experience on the Nordic market we are one of the leading SEO agencies in Denmark. Our main goal is to ensure our clients the strongest possible presence on Google through data driven strategies that we've perfected over the years.

SEO is based around four areas: platform optimization, content optimization, link building, and user signal optimization. In order for you to succeed in being in top of the search engines (especially Google with a market share of 95% in Denmark), we use a holistic approach across all these four areas. We can handle the entire SEO process or we can assist in regards to specific goals.

Find out your growth potential: If your annual marketing spend exceeds $25,000, we offer you a free SEO Business Case that provides an estimate of your potential for economic growth in Denmark with a targeted SEO strategy. In addition, we map your current market position on Google in comparison to your competitors and review the areas you need to prioritize to win the market.

Thorough work with SEO and Google Ads makes it possible for us to help you gain the strongest possible presence on Google with maximum return in regards to sales and leads. Contact us by e-mail [email protected] or phone (+45) 70 23 35 35 for a chat on how we can help your business grow. We look forward to hearing from you!


What our clients say about us


The crucial point is the outcome of our partnership. The numbers speak for themselves: We have seen improvements across all areas that we've worked on improving - and continue to work on. Viewed in isolation, I have never experienced such a high increase in traffic from Google to our website.


Honesty, openness and a strong but never smug belief of own values is qualities we really treasure about having InboundCPH as our partner. They have never over or undersold their services. They have been honest about expectations, prognosis and the following reporting.

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Henning Madsen is a strong entrepreneur and a big capacity in online marketing, and SEO in particular. He has a big drive and a great business understanding that makes him able to design and execute business strategies in a digital world. Last but not least, he has a great sense of humor.


Henning Madsen was the reason we changed to InboundCPH because he showed a good business understanding and an ambitious approach to solving the challenges Spies had. Henning Madsen work in a determined and visionary way with our solutions, and has the ability to navigate throughout every level.

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InboundCPH managed both to build a good relationship where sharing of knowledge is a big priority, and where the nerdy knowledge is translated into information we can act on. You really feel that InboundCPH knows that SEO and Google Ads can do miracles. To see our brand overtake the competitors is a true pleasure 🙂


It is my belief that a company needs a person in house that sees the light in SEO. InboundCPH made us see the light. Today we see SEO as a business critical marketing tool that is essential for the way we approach our customer and the value creation in our company.

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It is evident that InboundCPH has been working with SEO since 1998. They know what works, what to pay attention to, and how SEO evolves. They are used to working with large organizations and good at communicating complex SEO themes so that all stakeholders understand them.


Business Case

We map your company's market position on Google and calculate your potential for economic growth and your profitability with a targeted SEO strategy.


To ensure a data-driven starting point for our collaboration, we do a detailed keyword analysis within your industry and a technical SEO analysis of your website.



Kick-off meeting

Based on the initial analyzes, we establish a strategy, an action plan and concrete growth objectives that we can work towards.

Quick wins

Our preliminary objective is to create fast results and proof of concept. In other words: the greatest possible value for the least possible effort.



Content and links

We write targeted content based on your target audience's search behavior and build relevant links that increase the visibility of the content.

Guidance and education

We provide ongoing guidance and education to give you the opportunity to take over the actions in whole or in part, if that is what you want.




We will send you reports containing documentation of our work and results regularly. The content may vary based on the KPIs we have decided.


We will be evaluating the results of our collaboration regularly. We adjust our future actions based on the evaluation to be sure that we reach our KPI's.



Our team


Henning Madsen

Founder, CEO & Chief SEO Strategist


Ian Rosenfeldt

Founder, COO & Chief AI Strategist


Mark Molgaard

Partner & Senior SEO Specialist

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Martino Mike d'Apuzzo

Partner & Senior Digital Advisor

Portrait Philip

Philip Tovborg

Partner & Head of Inbound Marketing

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Alexander Kobberø

Head of CRO & Tracking

Portrait | Daniella (homepage)

Daniella Ravnholt Melchiorsen

Senior Paid Social Specialist

Temporary portrait | Helena (website)

Helena Eskildsen

Graphic, Video & Paid Social Specialist

Temporary portrait | Hannibal (homepage)

Hannibal Kaplan

Junior SEO Specialist

Cecilia | Portrait

Cecilia Studer

CRO & Tracking Specialist

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Max K.

Senior Tracking Specialist

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Milica Medic

Senior Tracking Specialist

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Stine Netman

Senior Paid Specialist

Rikke K. | Portrait

Rikke Kjærsgaard

Senior PPC Specialist


Dan Voight Henriks

Paid Search Specialist


Mads Toft

Inbound Marketing Consultant


Lasse Grubbe

Senior Inbound Marketing Consultant

Temporary portrait _ Mads-Bjørn (website)

Mads-Bjørn Hjelmar

AI Consultant & Content Creator

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Stine Sidelmann

AI Product & Customer Consultant

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Mathilde Kragh

Inbound Marketing Specialist

Portrait | Cathrine (homepage)

Catherine Scharff

Junior Inbound Marketing Specialist



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growth cases

Frequently asked questions

What is your SEO process?

We have an individual and differentiated approach to all of our clients, but we do work by specific procedures, that suits most of our clients. Contact us for more information.

1. SEO Business Case
Prior to our work we prepare a Business Case, where your potential for economic growth and profitability with a targeted SEO strategy will be calculated. The Business Case will also present your current market position on Google compared to your closest competitors, and give you a review on what areas to prioritize.

The Business Case will present your current state of SEO and how much you profit from it, and if SEO is a profitable investment. This will also create the basis for specific goals for the work to be done, which also helps in terms of KPI's and following results.

2. Kick off meeting
It all begins with a kick off meeting, where we decide on a strategy, a plan on how to act and specific goals we can navigate from. We secure that the goals are realistic and attainable and we evaluate throughout the entire process, so we maintain momentum and direction.

The foundation for our collaboration will be based on a kick off meeting and the learnings from the Business Case. To ensure maintaining a constructive and fruitful collaboration throughout the entire process a team with members from both parties will be established.

3. Analyses
SEO work can only be successful if based on valid knowledge about your audience, website, competitors and market position. Every successful SEO strategy therefore has to maintain a number of analysis. We generally work with four different analyses: keyword analysis, technical analysis, content analysis, and link analysis.

4. Quick-wins
If we find dysfunctions on your website in the beginning of our collaboration that can be fixed easily, we will give you specific guidance on how to fix this instantly. Quick wins could for instance be regarding load time, redirection and duplicated content.

These quick wins does not change the fact that SEO is a long term process, and that it can take months before you see the results from the work - no matter what SEO agency you work with. Our experience tells us that the biggest ROI is when we collaborate with clients for more than 12 months.

5. Executing
Our work progress is based on the strategy we make and will take place through four areas. The four areas are platform optimization, content optimization, link building and optimization of user signals. We do not necessary prioritize all four areas the same. We will look closely at your areas instead and decide witch areas to focus on to get the most profitable results.

6. Guidance and education
An integrated part of our collaboration is guidance and education. We believe that sharing of knowledge because it gives you a better opportunity to manage the tasks by yourselves, and because the results will be better if you take part in the collaboration as an active team player.

We will be in an ongoing dialogue about your wishes in regards to maintaining parts of the tasks by yourselves with the goal of strengthening your SEO competences. If needed, we will hold seminars where we share our knowledge, specific strategies, methods and give you tools for you to use in your daily work.

7. Reporting
Once a month we will send a report containing documentation of our work and results. The reports will for example contain documentation about our work, your current position on Google, and your number of visitors on the website and following sales.

The content of the reports may vary based on the KPIs we have decided. The reports are based on the data from our analyzing tools such as Google Analytics and SEMrush. Beside the reports we also send weekly statistics of your positions in Google.

8. Evaluation
Every three months we will be evaluating the results of our collaboration. These meetings will be based on those reports with documentation of our work and results that we have send to you.

We adjust our future work based on the evaluation in order for us to be sure that we will reach our KPI's. We can assure you that meeting our goals before time, doesn't make us slow down.

Which geographic markets do you serve?

We are a Danish SEO agency based in Copenhagen but we provide SEO services across both Denmark, Norway, Sweden, and Finland.

Do you only do SEO?

No. We can provide a complete digital marketing solution including paid media (Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, and more), content marketing, email marketing, marketing automation, and conversion rate optimization.

Are you the best SEO company in Denmark?

Whilst we have never claimed to be the best Danish SEO agency, we definitely believe that we are the best SEO agency for our clients! If we don't believe we're a good fit for your company, we'll let you know. For example, we're most likely not able to assist you if you work within the adult or gambling industry or if your monthly SEO budget is less than $500.

What is the cost of SEO?

The cost of SEO depends on a number of factors, including your goals, target markets, current market position, and more. Contact us for a price estimate.

Contact us

Contact us by e-mail [email protected] or phone (+45) 70 23 35 35 for a chat on how we can help your business grow. We look forward to hearing from you!

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