A dofollow link is the opposite of nofollow links. With a dofollow link, search engines are informed that they are welcome to follow the link and this can be very valuable for your SEO efforts. Learn more about dofollow links in this article.

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What are dofollow links?

Either way, we can't ignore the fact that links play a big role in SEO. You are therefore well advised to work with linkbuilding and outbound links from your website. This means getting external websites to link to you and linking out to external ones yourself - if appropriate.

For example, links from websites with less and greater authority in the eyes of search engines can have very high value for your website. But there is a big difference between using dofollow backlinks or nofollow backlinks, as they link into your website.

Conversely, you can also be rewarded by search engines by linking to external sites. Here it is also relevant to consider whether it is a dofollow or nofollow link that is relevant in the situation.

A dofollow link informs the search engines that the link may be followed and clearly provides the greatest value compared to a nofollow link, which the search engines do not necessarily follow. Read about nofollow links here and find out why they are still important!

How do I get do-follow backlinks?

In general, you can acquire backlinks in the following ways:

  • Buy backlinks
    There are several providers where you can buy backlinks. Note that providers typically have both high and low quality links and the price depends on this. You should therefore not always choose the cheapest! For example, choose the links that have high authority and those that are relatable to your website.
  • Earn backlinks
    Do you create good content on your website, for example through a blog post where you give good tips and tricks. If you do this, you are more likely to have people link to your website on various forums and so on.
  • Switch to backlinks
    For example, you can ask your partners to link to each other. Just don't link to the same pages you link to and from, as Google will be able to see through such a manoeuvre. You can also pay a blogger to write a post about one of your products, in which a link to the product being blogged about is placed.

How do I check if my backlinks are do-follow?

A link is by default a dofollow link. However, it may be a good idea to check if your backlinks have been changed to nofollow by adding the attribute rel="nofollow".

For example, if you're in Chrome, you can -> select the link you want to examine -> right-click and select examine -> notice if the rel="nofollow" attribute has been added.

If you see this, it is no longer a dofollow link.

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Mark Molgaard

Partner & Senior SEO Specialist

Se forfatter

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