Buying behavior
What is buying behavior? Buying behavior is a term used in the world of sales and marketing and refers to the behavior of customers. For example, a customer's buying behavior will be expressed in a customer's decision-making process when he/she is faced with buying a product or service. A study of your customers' buying behavior is about [...].
USP (Unique Selling Proposition)
What is USP? USP is short for Unique Selling Proposition or Unique Selling Point and refers to the benefits and selling points that differentiate your company and your products from other companies and other products. In other words, it's what makes your company better than your competitors and the advantages that make your [...]
Persona
What is a persona template? We have briefly informed you about what a persona is in our introduction at the top of this post. To put it in a few more words, creating a persona is all about 'making' a template of your ideal customer that you can include in your marketing strategy. [...]
B2B buying behavior
What is buying behavior? This article focuses on B2B companies and this text will therefore be relevant to the manufacturer market and other companies that trade with each other. For the sake of clarity, we'll start from the beginning, with the definition of what buying behavior actually is. The term is used in the world of sales and marketing and relates to [...]
Digital strategy in B2B companies
What is a digital strategy? Whether you work in B2B or B2C, it's always recommended that you create a digital strategy for your marketing. There's no getting around the fact that the internet is here to stay and it's only going in one direction - digital marketing is becoming more and more important to us all. Regardless of [...]
User journey
What is a user journey? A user journey can be equated to a buying process. The journey starts from the day the user or customer consciously or unconsciously feels the urge to research the market for a product or service. When a user journey is analyzed, the company learns what the user's experience is in relation to doing business with the company. [...]