Myths about SEO
Search engine optimization has changed a lot in recent years. Google has rolled out one major update after another, and each time, the criteria for ranking well in search results has changed slightly. SEO is not the same as it was just a few years ago, so it's no wonder that there are [...]
SEO competitor analysis
What is an SEO Competitor Analysis? An SEO competitor analysis is a comparison of your SEO efforts with a snapshot of the SEO efforts of your main competitors. Competitors are not necessarily the companies you are in direct competition with or the companies you consider your competitors on a daily basis. It can be any website that for one reason or another has good rankings [...]
Market leader
What is a market leader? A market leader is a dominant company that has the largest turnover, highest profit or most customers within a defined market. LEGO A/S, for example, is the market leader in the toy industry, not only in Denmark, but also in many other countries. As a market leader, you often have great power and an ability to [...]
Reputation management
What is reputation management? Reputation management is also called ORM, which is short for online reputation management. This means that it focuses on the online reputation of a company on the internet. For example, if an acquaintance tells you that they have had a bad experience with a certain company, you will most likely choose [...]
Marketing strategy
What is a marketing strategy? Your company's marketing strategy should include all of your company's marketing goals. Only when these are written down is it possible to make a plan for how you want to achieve these goals. The purpose of the strategy is to promote your products or services so that you get a lot of sales. It is important to [...]
SEO benchmarking
Benchmarking your SEO efforts It is important to have a fixed measuring point that you can use as a starting point, both when setting goals for your search engine optimization efforts and when you later evaluate the results of your efforts. Therefore, as much as possible, you should benchmark (i.e. clarify) your current presence on Google and the importance of your current [...]
SEO vs. SEM
What is SEO and SEM? In a digital world where everything from travel and insurance to fitness memberships, dietary advice and pet food is purchased online, the importance of online marketing is clear. And it should come as no surprise to you that Google plays a crucial role. In fact, our Online Marketing Channels 2020 analysis shows that between [...]
Outsourcing SEO
Benefits of outsourcing Outsourcing or insourcing tasks is a key decision. The benefits of outsourcing are that you get access to specialized expert knowledge, you save on hiring and training costs, you get results faster, you can scale your efforts as needed, and you can easily change the agency if the performance is not up to par.
SEO awards
What does SEO cost? Search engine optimization (SEO) is an ongoing process and therefore the investment is typically ongoing. Most Danish SEO agencies charge a fixed price per month. Prices range from anything between DKK 1,000 per month up to full-time salaries or more. In addition, there may be internal costs. Some agencies act solely as external strategic advisors, while others [...]
Buying motives
What are buying motives? Buying motives are about customer needs. In other words, a customer buys because there is a need for a product or service. The reason for the need is what we call the buying motive. Whether you work in the B2C or B2B world, buying types and buying motives are a sensible idea [...]