The AIDA model - Complete guide for the marketing specialist
The AIDA model is a marketing model that describes the four stages a customer goes through from first contact with your brand to final purchase: Attention, Interest, Desire and Action. Learn how to use AIDA in B2B marketing in 2025.
Google tightens grip on bad content with new 'Helpful Content Update'
What is the significance of Google's new update? On August 18, Google tweeted that they would be rolling out a new update. The 'Helpful Content Update' will already affect search results from this week (week 34, 2022). The update targets bad content on Google, i.e. content that does not add value and help the user, but is created to rank [...]
Is Google Analytics illegal?
In this post we discuss: Is Google Analytics illegal? What is the problem with Google Analytics? How to future-proof your data setup Pros of server-side tracking Cons of server-side tracking Best alternatives to Google Analytics What is the problem with Google Analytics? Actually, it's not Google Analytics that is illegal according to the Austrian court. It's [...]
Performance Max - Google Ads' new black box
What is performance max? Performance max (PM) is the culmination of the movement in recent years towards more automated Google Ads solutions. These include Universal App Campaigns and Smart Shopping, where the user has far less influence on setting up and customizing campaigns. PM is arguably the first step in the trend to [...].
How do social media and SEO play together?
Does social media matter for your SEO? It has been debated for years whether your social media has a real impact on your SEO work. The arguments for and against are many, but no matter where you stand in the debate, the reality is inescapable; your social media has an indirect effect on your SEO results. Social media has a [...]
Positioning
What is positioning? How to make your brand top-of-mind with customers Positioning is about creating a unique identity for your product, company or brand so that it stands out from the competition and becomes the preferred choice of your target audience. In short, positioning is about positioning your brand clearly in the market in [...]
Growth strategy
What is a growth strategy? A growth strategy is a strategy to empower your business to gain market share in selected areas. The reason why it's important for your company to have a growth strategy is to ensure your competitiveness. Without a growth strategy, your company can lose market share and, in the worst case, [...]
Segmentation
What is market segmentation? In this dictionary article, we hope to shed some light on segmentation marketing, which is a good tool to know if you are a business owner or work in a marketing department. In order to create an effective marketing strategy, you need to have a good knowledge of your target audience and [...]
SEO strategy
What is an SEO strategy? SEO strategy is about how you get from your current position to the position you want to occupy in the future. It's the action plan that aims towards a future goal and serves as a fixed point of reference for all employees and partners involved in the process. The purpose of the strategy is to make the right decisions so that [...]
Marketing mix
What is marketing mix? The combination of marketing channels in your marketing efforts is called your marketing mix. It's important that you continuously consider both the prioritization and synergy between the channels you invest your time and money in so that you use your resources appropriately. There are three basic types of marketing channels: Paid media - channels you pay [...]