CPL (Cost Per Lead)
What is CPL? Cost Per Lead, often abbreviated to CPL, is a formula or model in online marketing. In short, it tells you how much it costs to acquire a new lead, i.e. a potential customer. How to calculate CPL The formula for calculating CPL is as follows: CPL = Total cost [...]
GA4 migration
What is GA4 (Google Analytics 4)? Google Analytics 4 is the latest version of Google Analytics. GA4 uses machine learning (AI) to provide better and more accurate data quality. However, GA4 is very different in reporting and user interface compared to the old version and therefore requires some getting used to. Why should you migrate to GA4? [...]
The Danish Business Authority will not prioritize the supervision of statistics cookies
The current cookie rules According to the current cookie rules, you must obtain consent before you can collect statistics about visitors to your website. Rules that have raised concerns for many Danish companies because a large number of visitors say no to cookies, causing companies to lose important and valuable visitor data. The problem becomes [...]
Leads
What do leads mean? There are few companies that aren't on the hunt for new leads that they work to convert into customers on a daily basis. Knowing this particular word, its meaning and how to work with collecting leads can benefit you and your business greatly. Let's start with the meaning... [...]
LTV (Life Time Value)
What does LTV mean? Customer LTV (life time value) is about looking at how much profit your company makes from each customer - throughout the customer's "lifetime". Your customer lifetime value is measured by the total profit from the first time your customer places an order in your store to the last time your customer buys from you.
CPA (Cost Per Acquisition)
What is CPA? CPA is a payment model used in online marketing where you pay for the number of actions and not the actual traffic on the website. Cost Per Acquisition gives you insight into what you pay when a visitor through an ad takes a desired action on your website (also known as conversion). It [...]
CLV (Customer Lifetime Value)
What is CLV? It's important for a company to know how much its customers are worth. To make that calculation, you can use Customer Lifetime Value, which indicates what the total value of a customer is. CLV is also known as customer value or customer lifetime value. Customer Lifetime Value is [...].
CAC (Customer Acquisition Cost)
What is CAC? CAC is often used by both small and large companies when calculating how much money a company spends to acquire a new customer. It's important to know your company's Customer Acquisition Cost, because as a company you can't avoid spending some money on [...]
Business Intelligence
What is business intelligence? Do you want to turn the data in your company into concrete knowledge that creates value? Then business intelligence is the way to go. But what exactly is business intelligence? Business intelligence is a term for a system that can be used to transform large parts of [...]
Google Tag Manager
What is Google Tag Manager? Your website contains a number of so-called tags from Google Analytics, Google Ads and Facebook, for example, which are necessary for you to measure traffic on your website, measure the effectiveness of your online advertising campaigns and get to know your users better. Your tags give you all the data you need to [...]