Google Analytics
Optimize your business with Google Analytics Google Analytics is a free analytics and reporting tool that provides valuable insights into your business, your customers and your ad campaigns. By understanding your customers' behavior and preferences, you can target your activities and increase your revenue. In this article, we will dive deeper into Google Analytics and [...]
CPC (Cost Per Click)
What is CPC in marketing? When running online marketing campaigns, there are different ways to pay for this advertising. When choosing the CPC payment method, you pay a price per click on the ad in question. This means that if you have an ad running on e.g. Facebook and you pay via a CPC agreement, [...].
Conversion rate
What does conversion rate mean? Conversion rate or conversion rate is one of the best ways to measure the effectiveness of your marketing. Unlike click-through rate or Pay Per Click (PPC), conversion rate describes how good your marketing is at getting people to do what you want them to do (we call this "conversion" in [...]
UTM
What does UTM mean? UTM stands for Urchin Tracking Module and is simply a small piece of code that can be attached to all URLs that subsequently generate data in Google Analytics, where you as a marketer can follow a digital marketing campaign. What does a UTM consist of? It's quite simple to create a [...]
KPI (Key Performance Indicator)
What does KPI mean? As written above, KPI stands for Key Performance Indicator. It is not only a measuring point, but also a method for continuously assessing how you are performing in relation to set objectives. Whether you are a large or small business, you can benefit from setting KPIs for your [...]
ROAS (Return On Ad Spend)
What is ROAS? As written above, ROAS is an abbreviation for Return on Ad Spend, which is about the return you get from using Google Ads. It compares the revenue you get from Google Ads campaigns with your total spend with Google. ROAS can be calculated on several [...]
CPM (Cost Per Mile)
What is CPM? CPM (Cost Per Mille) is a term for the price an advertiser pays for 1,000 ad impressions. The ads can be text ads, image ads or video ads on platforms such as Google, YouTube, Facebook, blogs and news media. It's not necessarily 1,000 unique page views, as one person can see the same ad multiple times. Two [...]
Market share
What is market share? Market share as mentioned above is the percentage of total sales in an industry that a particular company has generated. Market share is calculated by taking the company's sales over the period and dividing it by the total number of sales in the industry over the same period. The formula looks like this: Number of sales over the period [...]
Google Search Console
What is Google Search Console? Google Search Console is a program that helps you monitor what's happening on your website. Here you have the opportunity to see data that allows you to better understand how Google views your website. You can use this knowledge to make improvements that Google will [...]
Touch points
What are Touch Points? Touch points are part of the customer journey and function as touches that appear when companies and customers interact with each other. Touch points deal with the most important moments in the customer journey, starting before the customer buys the product, while the customer is buying and after the customer has bought the product. Customer journey - example of 3 [...]