Talentech flies to the top of Google in multiple markets

The advice and the close, ongoing dialog are two of the qualities that are repeatedly highlighted as central to the good collaboration. This also resulted in InboundCPH hiring one of Imran Afzal's employees during the collaboration.

"Unfortunately, I had to say goodbye to a talented employee due to the organizational change we made, but InboundCPH simply found a vacant chair for her, which also meant that we could continue the fantastic collaboration with her. I think that really shows how sincere our collaboration is," says Imran Afzal.

While the results of working with Talentech have been undeniable, we also agree that it takes a lot of testing, evaluation and continuous dialog to keep improving.

Imran Afzal compares the process to what it's typically like when you want to lose weight. In the beginning, it might go really fast, but the subsequent kilos just get harder and harder to get rid of. And it's the same with performance marketing," he says. "In the beginning, the results are overwhelming, but then it really requires discipline and small, continuous adjustments to keep experiencing better results than before. It's only natural," he says.

 03 Result: It's thanks to InboundCPH that we are now taking the leap

"InboundCPH has done a crazy good job and they have opened the doors to a lot of digital disciplines that we were in no way specialized in when we started," says Imran Afzals.

"We're still not. But we feel digitally mature now, so after two years of working with InboundCPH, we have decided to dedicate a full-time position to the performance marketing area, which is in many ways InboundCPH's merit," he concludes.

Talentech is challenging itself to take on both strategy and execution in performance marketing, but Imran Afzal is also very honest about where to get the strategic knowledge if they get into trouble.

"It's not that hard to find people to do digital advertising. But it's insanely hard to find someone who knows and understands the strategy. But InboundCPH understands that," says Imran Afzal.

"Well, we've almost experienced our contacts at InboundCPH as... well, maybe family is a big word, but at least right on the border between colleagues and friends, because our collaboration has been so extremely close and based on trust. And that's just the spirit that shines out of InboundCPH. They are so present and genuine that you can't help but feel good with them personally," he concludes.